Episodes

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AI’s role in media planning and content creation, emphasizing the importance of human oversight, especially when AI-generated content enters regulated industries like banking. They highlight risks such as blind reliance on AI tools, referencing academic mishaps like the creation of fictitious terms in peer-reviewed papers. Ult...

In this episode, Josh and John dig into the importance of long-term marketing strategy for banks—introducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year budgets fall short, and how aligning marketing with executive and business-line goals can make a massive impact. The duo critiques reactionary marketing and the outdated “campaign-a-quarter” approach, urging banks to plan ahead with purpose and brand clarity. The post Episode 190 | The 30-Month Pl...

In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency, and creativity matter more than money. Start with what you have, and do it well. The post Episode 189 | You Don’t Need a Bigger Budget—You Need a Better Plan appeared first on Marketing Money Podcast.

Your real job isn’t just launching ads—it’s influencing the people who say yes to them. In this episode, Josh and John talk leadership, compliance, and why being strategic inside your bank matters just as much as what you put out into the world. The post Episode 188 | Why Leadership Matters More Than Likes appeared first on Marketing Money Podcast.

In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actually execute, they unpack what separates brands that post from those that perform. The post Episode 187 | What Actually Moves the Needle in Bank Marketing appeared first on Marketing Money Podcast.

Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today. The post Episode 186 | Digital Dead Ends: Why Your Location-Based Ads Might Be Wasting Budget appeared first on Marketing Money Podcast.

Your bank’s website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock-in, and copy-paste templates could be costing you more than you realize. From missed SEO to poor UX, they make the case for rebuilding smarter and owning your digital space. The post Episode 185 | Rebuild Required: How Your Website Could Be Costing You appeared first on Marketing Money Podcast.

In today’s digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. We’re tackling everything from clickbait traps to best practices for effective messaging. The post Episode 184 | The Death of Clickbait: Creating Ads That Actually Convert appeared first on Marketing Money Podcast.

How much security is too much? Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the friction of modern banking security and how to find the right balance. The post Episode 183 | Passwords, Passcodes, and Pain Points appeared first on Marketing Money Podcast.

Is it possible to balance AI’s efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity. The post Episode 182 | Crafting Authenticity in an Automated Marketing World appeared first on Marketing Money Podcast.

From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essential fraud prevention and delivering a seamless customer experience, sharing insights on how banks can redesign online account openings to reduce friction and boost engagement. The post Episode 181 | The Double-Edged Sword of Banking Tech appeared first on Marketing Money Podcast.

Big budgets don’t always mean big impact. Josh and John discuss which brands got it right (and which should’ve saved their money). The post Episode 180 | Big Game, Big Ads: What Worked and What Flopped appeared first on Marketing Money Podcast.

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity in today’s competitive landscape. The post Episode 179 | Breaking the Mold: Marketing Lessons for the Modern Age appeared first on Marketing Money Podcast.

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives. The post Episode 178 | Trends vs. Reality: Olympics, AI, and Banking appeared first on Marketing Money Podcast.

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement. The post Episode 177 | The AI Buzz: What It Really Means for Banks appeared first on Marketing Money Podcast.

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is more important than ever. The post Episode 176 | The 2025 Marketing Playbook: Breaking the Bank Name Game appeared first on Marketing Money Podcast.

Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age. The post Episode 175 | From Checks to Digital: The Future of Banking appeared first on Marketing Money Podcast.

Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations approach work-life balance. The post Episode 174 | Balancing Work and Personal Life: The Great Debate appeared first on Marketing Money Podcast.

Join Josh and John as they examine the role of Chief Marketing Officers in today’s financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding. The post Episode 173 | The New CMO: Growth-Oriented or Data-Driven? appeared first on Marketing Money Podcast.

In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking. The post Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking appeared first on Marketing Money Podcast.

Unpack the complexities of text messaging in bank marketing with Josh and John. From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape. The post Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts appeared first on Marketing Money Podcast.

In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of future raises, and excessive interview stages. Offering insights for both interviewees and interviewers, they navigate these challenges with anecdotes and practical advice. Tune in for strategies to ensure a successful hiring process. The post Episode 170 | Navigating Red Flags in Job Interviews appeared first on Marketing Money Podcast.

In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you’re a compliance officer, marketer, or banking professional, this episode provides valuable perspectives to ensure compliance while optimizing marketing strategies in the dynamic financial landscape. The...

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs. The post Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs appeared first on Marketing Money Podcast.