Episodes

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes. The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast.

How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast duo’s eight absolutes on the matter. The post Episode 142 | Great Eight of Connection Marketing appeared first on Marketing Money Podcast.

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say. The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast.

Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Dive into Marketing Money Podcast’s eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You’ll hear why good audio and steady, in-focus video will never go out of style. The post Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing appeared first on Marketing M...

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you’re looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money Podcast has to say about how to engage. The post Episode 139 | Are You Linking Value to Your Online Experience? appeared first on Marketing Money Podcast.

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast duo has to say. Mark Gibson | What’s On the Way for Bank Marketers in 2022 The post Episode 138 | Don’t Let False Assumptions Lead You Astray appeared first on Marketing M...

Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they’ve always done, and that audience crosses every demographic line. Hear what the Marketing Money Podcast has to say about what’s been learned. The post Episode 137 | Is Digital Banking Already Overdone? appeared first on Marketing Money Podcast...

How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what they want? Hear what the Marketing Money Podcast duo has to say. The post Episode 136 | Don’t Confuse The Customer’s Journey With Your Own appeared first on Marketing Money...

Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, it’s counterproductive. Hear why the Marketing Money Podcast says you’re better off dealing with even minor problems head on. The post Episode 135 | Shedding Light Onto Dark ...

Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s debacle we can easily apply for ourselves. Hear what Marketing Money Podcast has to say. The post Episode 134 | Surviving a Crisis — Don’t Compound the Problem appeared fi...

Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad intentions, many modes of technology have been made much harder to set up than they are to use. It causes frustration for financial institutions and customers alike. Listen to what Marketing Money Podcast has to say about the future of technical convenience. The post Episode 133 | Things Banks Never Ask appeared first on Marketing Money Podcast.

Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appetite for doing business in person across many different retail categories, and banking is certainly one of those. There’s no single way of doing things that everyone wants. If someone is telling you in-branch banking is dead, check the motive of the person saying so. The Marketing Money team weighs in. The post Episode 132 | In-Person Banking Remain...

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.

If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in more ways than one. The hyperbole landing every day in bank marketers’ inboxes has gotten tedious and old. Don’t fall for their cash grab. The Marketing Money Podcast takes such exaggerated tactics to task. Mabus Agency | State of Data, Part I Artificial Intelligence in Marketing with Cassandra Giovanni The post Episode 130 | The Sky Is Not Really ...

Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and how we can help through what our banks already do. Hear what Marketing Money Podcast has to say. Mabus Agency Blog | Organize Your Content with These Inverse Triangles The post Epis...

Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast has to say about searches that don’t know what they’re looking for. The post Episode 128 | Bridging the Talent Gap appeared first on Marketing Money Podcas...

What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information for facilitating future sales? When every product is always on sale, what does that say about what its core value should actually be? Every market brings elements unique to its own niche, but understanding the customer is not hard. The post Episode 127 | Tuning In New Strategies appeared first on Marketing Money Podcast.

How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the Marketing Money Podcast because, as they say, that’s where the money is. How secure is your bank’s system, and how does that affect the marketing position of your products? The Marketing Money Podcast duo weighs in. The post Episode 126 | The Virtualization of Folding Money appeared first on Market...

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way we present it, after all. Hear what Marketing Money Podcast has to say on the subject. The post Episode 125 | A Product of Useful Naming appeared first on Marketi...

In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do not guarantee the accuracy of this list due to the quick nature of its creation. The post Episode 124 | What’s In A Name? appeared first on Marketing Money Podcast.

A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to say. Mabus Agency Blog | Reason Versus Rationale The post Episode 123 | Policy Isn’t Always The Best Honesty appeared first on Marketing Money Podcast.

If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. Hear what the Marketing Money Podcast has to say. The post Episode 122 | Making MacGuffins Make Money appeared first on Marketing Money Podcast.

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and John say is the best way to do it. The post Episode 121 | Unique Campaigns Must Stand Alone appeared first on Marketing Money Podcast.

Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done. The post Episode 120 | How Much Communication Is Too Much? appeared first on Marketing Money Podcast.