Episodes

In this episode of the Marketing Money Podcast, John and Josh break down what makes a business card stand out in a sea of sameness. Hear Josh expound on the different styles and printing techniques available while stressing the importance of showing value, while John dives into the necessities of a card and how analog and digital business cards can share equal value. Listen in for all things paper, printing, and presentation. The post Episode 95 | The Biz with Business Cards appeared first on M...

In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss this one—you may even hear a secret confession or two while learning how to optimize your messaging. The post Episode 94 | The Thre...

Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can take away from it. The post Episode 93 | The Apple Card and the Collaboration Behind It appeared first on Marketing Money Podcast.

It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commercial, which, while produced for under $200, would cost any community bank much closer to $1 million to recreate. ABA Banking Journal | Holidays, Hardware Stores and Bank Marketing The post Episode 92 | 2019’s Best Christmas Commercial appeared firs...

This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strategy may not change your world, but it will certainly change the way you plan your social media calendar. So, stop letting holidays and bank events sneak up on you, and start telling the stories that your bank should be known for with this simple strategy. ABA Banking Journal | Content Planning for a Year Not Far, Far Away The post Episode 91 | The T...

When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-case scenario. Josh and John talk about your bank’s real opportunity when a competitor gets bought out—talent acquisition. ABA Banking Journal | Flip the Script on M&A Marketing The post Episode 90 | Debunking Disruption appeared first on Marketing M...

In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly, this designer stood out from his much more famous competition by doing something completely different. Banks face a similar challenge. How can a bank in a high-parity market and highly regulated industry stand apart from the rest? Certainly not by copying the comp...

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions they were asked. The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared first on Marketing Money Podcast.

Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily? The post Episode 87 | What Can Banks Learn from ESPN? appeared first on Marketing Money Podcast.

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they can to stay in business—throwing everything against the wall and pulling out all the stops. But they’re doing this while they’re successful. ...

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading the marketing conversation with cash flow. The post Episode 85 | The Best Opportunities Banks Have appeared first on Marketing Money Podcast.

It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward to at this year’s conference. The post Episode 84 | 2019 ABA Bank Marketing Conference appeared first on Marketing Money Podcast.

Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees. Josh and John disagree. Incumbent banks have an incredible opportunity to surpass their peers in the current buy-or-get-bought world of banking. Listen as they discuss digital relevancy and take a surprisingly relevant sidebar into modern uses for direct mail. The post Episode 83 | Are Incumbent Banks Screwed? appeared first on Marketing Money Podcast.

Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and ask the question: If you’re going to change your name, why not go for something totally different from your competitors? The post Episode 82 | Can You Change Your Name? appeared first on Marketing Money Podcast.

If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how can you use? Tune in to hear Josh and John hash it out. The post Episode 81 | ROI and Attribution appeared first on Marketing Money Podcast.

For this episode of the Marketing Money Podcast, Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship. The post Episode 80 | Finding the Right Agency appeared first on Marketing Money Podcast.

In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” author Roy H. Williams. They relate these advertising principles to the banking sphere, covering topics from SEO to budget allocation to marketing automation. Advertising Simplified The post Episode 79 | 20 Things appeared first on Marketing Money Podcast.

Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of the bank data aggregation and artificial intelligence firm MX while attending the Financial Brand Forum. Listen up as they discuss how MX uses AI (assisted intelligence) to empower their customers and their customers’ customers. The post Episode 78 | From Financial Brand with MX appeared first on Marketing Money Podcast.

In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty of thoughts on. Listen to this week’s Marketing Money podcast to get the scoop. Seth Godin’s blog The Elegance of Nothing The post Episode 77 | Focus on Brand appeared first on Marketing Money Podcast.

On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as they share some of their secrets. Rain is a full-service mobile marketing agency that specializes in advertising for community and regional banks wit...

Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find the bank that is best for them. The solution? Don’t tell us that your people are the difference, tell us why your people are the difference. Don’t t...

Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely. Community banks don’t necessarily have to compete with Bank of America or the new BB&T-Suntrust megabank on proprietary technology—they can’t. But community banks do have to work with their core providers, web developers, and third-party vendors to offer customers an ever-increasing ...

Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out? How do they add value to your clients’ lives? Tune in to this week’s episode as Josh and John check in with their takes. The post Episode 73 | Banking Basics: Checking Accounts appeared first on Marketing Money Podcast.

In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market. The post Episode 72 | Massage the Messaging appeared first on Marketing Money Podcast.