Episodes

Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience. The post Episode 71 | Relevance appeared first on Marketing Money Podcast.

On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots, talk about the principles it’s built on, and of course, manage to make our hosts feel really old. It turns out, they’re quite successful at all three. Does Josh even know who Cardi B is? Is John using the word “yeet” correctly? Tune in to this week’s episode to find o...

Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atlanta Hawks. Eventually, Josh, John, and Drew dive into a captivating dialogue about how to balance data-driven work with the power of creativity. Tune in for practical bank marketing advice and sports commentary that nobody asked for. As Associate...

What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question. As this week’s Marketing Money guest, Devon shares a few stories from her time at the house of the mouse, and delves into how that experience informs her creative approach to bank marketing. We also learn about John’s subpar lifeguarding abilities, and the group does a deep d...

ABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of hot banking topics while diving into some of the great work the ABA is doing to support open banking initiatives across the United States. Also, Evan gives us a sneak peek of his upcoming story about how the small town of Tupelo, Mississippi, is making a big splash in the financial services sector. Sparks is a writer and editor based in Washingto...

Joining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The trio discusses some of the great work the council is doing in Mississippi, and how banks can benefit from providing basic financial education to their clients. Also, Josh attempts to read German, and we learn about John’s deep love for all things Mary Poppins. You can’t make this stuff up, folks. Give this week’s podcast a listen for more classic Mark...

What’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Marketing Money. The duo delves into a slew of hot topics, including digitization, the value of customer service, and their all-important ongoing campaign to change bank names across the nation. But wait, there’s more! Want to see how your bank stacks up against the competition? Listen in to learn about Mabus Agency’s latest endeavor that proves all bank acc...

John and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference, and while they were gone, they decided that bank marketing needs a wake-up call. Who better to sound the alarm than the Marketing Money hosts themselves? Listen in as they drop truth bombs all episode long. The post Millennials and Technology and Brands, Oh My! appeared first on Marketing Money Podcast.

On this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk about the rising popularity of artificial intelligence products within community banking. Do these services add value to customer experience? By the end of the podcast, you’ll certainly know John, Josh, and Cassandra’s views on the subject. Giovanni is a results-driven Marketing Leader with a strong background in brand and digital management with exp...

Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it. What does true risk look like in the bank marketing world? Are you taking enough risks? The guys even bring in PKM systems partner Terry Ammons to lend his expertise to the conversation. Terry discusses relevant risk management strategies for financial institutions of all sizes—like how to better understand your bank’s cybersecurity measures...

Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?” and “Who knows the best knock-knock joke?” Marketing Money Podcast—answering the tough questions so you don’t have to. The post Interruptive Marketing appeared first on Marketing Money Podcast.

Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasting impact within your market and beyond. Sit back and buckle in for another rant-errific episode of Marketing Money. https://www.youtube.com/watch?v=SveYQwkXFqg The post Digital Deposit Discussion appeared first on Marketing Money Podcast.

John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use? Which should it be using? You may want to seek shelter, because Josh is dropping truth bombs left and right this week. Get ready for an action-packed episode of Marketing Money that you won’t want to miss. The post Brand vs. Campaign Marketing appeared first on Marketi...

John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Payments and Lending for the American Bankers Association. She discusses the upcoming ABA Bank Marketing Conference in Baltimore, where things are rumored to get “Dungeness,” as well as John’s tiny feet—which are rumored to be size six or smaller She...

On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen. If you’re interested in boosting your bank’s “searchability”, tune in to learn some practical steps on how to accomplish just that. The post SEO appeared first on Marketing Money Podcast.

John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And, they even get around to talking about bank brands as well. Confused? Listen and see what all the hubbub is about. Best Buy/Bud Light Logos The post Brand appeared first on Marketing Money Podcast.

We know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and family members—grandma included—have begun to forgo cash and checks in favor of these electronic payment methods. How important is it for your bank to adopt new payment technology? John and Josh discuss digital payment services and how they’ll affect the future of banking. And, of course, John also managed to work cryptocurrency into the conversation,...

In the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But, is everything really their fault? This week, John and Josh discuss practical tips to help you maintain a better relationship with your bank’s compliance department. The duo was supposed to be joined by a special compliance guest, but he needed more time to review the opportunity before coming on the podcast (if you laughed, congratulations, you’re a...

What’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s any benefit to managing physical locations. John and Josh talk with Siya Vansia of ConnectOne Bank about the importance of investing in the in-branch experience. Listen to learn how your online offerings and in-branch customer service can work together to meet clients where they are—and grow your bank. Siya Vansia is VP, Marketing at ConnectOne Bank (C...

How many unread emails are sitting in your inbox? If you’re anything like John, that number may be too embarrassing to admit. Although many proclaimed email marketing dead in the past decade due to oversaturation, John, Josh, and Mabus Agency President of Financial Services Hunter Young have a different story to tell. Tune in to learn some practical email marketing tips you can utilize starting today. Leading Mabus Agency’s Financial Services Marketing division in our Raleigh office, Hunter and...

John and Josh welcome Chris Nichols, chief strategy officer of CenterState Bank, to discuss crafting marketing budgets that will make your bank stand out. The trio even delves into Chris’s early days of blazing the trail for online banking—the life of a pioneer. Tune in for advice from Chris and bid farewell to your budgeting woes. Nichols is an active bank investor, entrepreneur, and lover of quantified banking. He is passionate about reimagining community banking based on a foundation of enha...

John and Josh are back at it, celebrating some marketing wins. Josh recounts his beef with The New York Times, and the duo discusses how Apple swagger-jacked a Renasant commercial from nearly two years ago (although Josh doesn’t really know what ‘swagger-jacked’ means). How can John and Josh’s success help you make informed marketing decisions for your bank? Listen and find out. Josh’s rebuttal to The New York Times’s article: We Reject The New York Times’s Skewed Picture of Tupelo Renasant Ban...

Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing plans successfully. So turn off that shiny device and get back to the grind. The post Back to Basics: A+ Bank Marketing Fundamentals appeared first on ...

From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let the word play on associating with associations begin! The post Guilty by Association appeared first on Marketing Money Podcast.