Episodes

On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options. The post Episode 119 | The Name You Know appeared first on Marketing Money Podcast.

Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make it meaningful. Shuttering Simple. A Digital Allegory for Personal Banking. The post Episode 118 | Banking On The Digital Experience appeared first on Marketing Money Podcast.

This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking side, mortgage departments are having a banner year. With so much at risk, neither of those trends is what we might have expected. Hear what the Marketing Money duo has to say about the val...

Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what our Marketing Money Podcasters have to say in this special two-part episode. The post Episode 116 | See What the Survey Says, Part 2 appeared ...

People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to what our Marketing Money Podcasters have to say in this special two-part episode. The post Episode 115 | See What the Survey Says, Part 1 appeared first on Marketing Money Podcast.

If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down and make your multitasking dreams come true. Don’t fail to win a trophy for lack of committing to the training. The knowledge and the know-how are all available, and all it takes is taking the first step, then one more step at a time after that. The post Episode 114 | This Is Your Chance and Time appeared first on Marketing Money Podcast.

Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, but not if it’s a cringe-inducing parody that’s nothing but a parody of itself. Hear what our Marketing Money Podcasters have to say a...

The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a long time, but there are a number of sticking points within online banking products holding these options back from becoming what they might and, someday, certainly will be. Hear what our Marketing Money Podcasters have to say about how to get better. The post Episode 112 | Counting On Online Accounts appeared first on Marketing Money Podcast.

Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks. What can we figure out that lets us stand alone in a crowd? Our MMP duo works over the best ideas in the business on this week’s episode. The post Episode 111 | Differentiation – Naming The Names You Know appeared first on Marketing Money Podcast.

There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working inside. Our brands will differentiate us only if they’re different from all the rest, and finding that difference requires focused thought. In the same vein, finding the best people to add to the team requires us to focus on a star instead of shooting for the moon. You may need a wide swath of services, but it’s important to focus on the service needed m...

Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to use them, nothing positive is likely to follow. No one would intentionally separate services from sales on a one-to-one basis, but sometimes our overarching strategy does that for us, to everyone’s chagrin. Hear what our team has to say about how to avoid the issue. The post Episode 109 | The Levers that Move the World appeared first on Marketing Mon...

With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take the season off, though, is marketing your brand. With all developments to date considered, what are the best places to push your plan now? The Marketing Money Podcast considers all the best options around. The post Episode 108 |Where Does the Spend Go Now? appeared first on Marketing Money Podcast.

Inspiration for improvement isn’t likely to come from someone who’s doing the same things you and everyone else is already doing. If you draw your ideas from how other banks are marketed, you’re likely to look like every other marketed bank. Immerse yourself in the experience of the world, feed your creative engine, step outside the rut of every day and you’ll be amazed at what you will find. The post Episode 107 | The Source of All Knowledge appeared first on Marketing Money Podcast.

How do you balance the desire to stand out with the fear of making mistakes? In a market where everyone’s products are similar and every approach nearly the same, the appetite for stepping outside of the box is one that must be acquired. A good partnership with an agency requires a level of mutual trust. Josh and John discuss the best ways to explore the places a bank and its agency may go, and the trust that is built along the way. The post Episode 106 | Unique, Just Like Everyone Else appeare...

Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it up to chance. By creating an agreed-upon set of brand standard guidelines, everyone who uses or applies your brand — no matter what medium — can do so consistently. Renasant Bank Brand Standards Guide The post Episode 105 | Brand Standards Build Better Brands appeared first on Marketing Money Podcast.

We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t come across as an afterthought. Our team visits with Chukwukere Ekeh, Renasant Bank’s VP of Retail Marketing, who brings to the conversation a lifetime’s experience in the challenges of business and cultural biases. The post Episode 104 | Communication for a Better World appeared first on Marketing Money Podcast.

The old paradigms for connecting with new and current customers are gone. What will replace them? The needs for banking products are certainly still there, but your message has to do more for you now than ever to bring in the business. Our team dissects the dialogue on offer and offers a few key points of their own on how to connect when traditional contact is still meeting a closed door. The post Episode 103 | Connecting with Customers in COVID Climate appeared first on Marketing Money Podcast...

When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the juxtaposition this set of circumstances has created. The post Episode 102 | Digital Adoption and Real Relationships appeared first on Marketing Money Podcast.

The dynamic duo is back at it, talking Michael Jordan, Joe Exotic, Aerosmith, and more. John delves into stats about U.S. media consumption from eMarketer while Josh relives the “glory days.” Oh, and they talk about showing value in your advertising. Just push play. Brand-Tier Marketing The post Episode 101 | Media Consumption appeared first on Marketing Money Podcast.

What if I told you two guys from Mississippi got a microphone, took a deep breath, and changed the bank marketing world? Welcome to a celebration of an accomplishment that came about one step at a time, just as any project does. If you’ve spent time dreaming about something you’d like to do but have never made any progress beyond that, you’ve missed opportunities without ever hearing them whiz by. Stop waiting, start doing, and hear what our intrepid podcasters have to say about the future of ba...

Opportunities to capitalize on the newest content distribution platform depend first on figuring out what it is and whether it’s a place your message belongs. Quibi, a video-content-streaming app designed for mobile phones, debuted this week and opened another door for potential communication with our clients. Before we step through it, though, it’s first critical we understand how the communication will, or won’t, work. Hear what the Marketing Money Podcast has to say. The post Episode 99 | Th...

Channeling the wit and wisdom of Winston Churchill, the Marketing Money Podcast crew dives headfirst into the fray of the COVID climate. What steps should you take to protect your business? Where and how can you help your community? What does this mean for your marketing plan and where should you look for answers? Tune in for all this and more as our intrepid team enters its finest hour. IDX Sign-up No More Next Time: Marketing in the Age of Distraction The post Episode 98 | Coping with COVID ...

On the latest episode of Marketing Money, our dynamic duo discusses Morning Report’s “Consumer Views on Retail Banking and Personal Finance.” Is it possible to target clients looking to move banks? If so, how can you, as a bank marketer, reach these potential clients? How does automotive marketing relate to bank marketing? Tune in to hear John and Josh tackle these questions—all while being visited by the spirits of Mark Twain and George Whipple. The post Episode 97 | New Perspectives appeared ...

It’s Conference Season again. On this episode of Marketing Money, John discusses ways to improve your presentation skills while Josh shares Guy Kawasaki’s rules to maximize the attention of your audience. The better you listen, the better you’ll speak. The post Episode 96 | Speakin’ Ain’t Easy appeared first on Marketing Money Podcast.