Episodes

Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny hiring stories. The post Episode 167 | Navigating the Interview Landscape appeared first on Marketing Money Podcast.

In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you’re a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity. The post Episode 166 | Strategies for Productivity appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking. The post Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals. The post Episode 164 | Activate Your Branding appeared first on Marketing Money Podcast.

In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality. The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast.

In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking. The post Episode 162 | The Banking Landscape from a Marketer’s Perspective appeared first on Marketing Money Podcast.

What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more. The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast.

Join us today as we discuss marketing old products to new audiences. The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast.

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time. The post Episode 159 | See Y’all in Austin appeared first on Marketing Money Podcast.

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about. The post Episode 158 | Red Ink Doesn’t Cash appeared first on Marketing Money Podcast.

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo. The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona marketing in your marketing mix. The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns. The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience. The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.

ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer program designed to simulate conversation with human users, typically over the internet. ChatGPT is trained on a large dataset of text and can understand and generate human-like responses to a wide range of questions and statements. It can learn and adapt over time, becoming more accurate and efficient ...

Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk anecdotally about successes and failures, giving you an insight into successful strategies. The post <strong>Episode 152 | A Vendor? A Vendor Sells Hotdogs</strong> appeare...

Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. Listen in as they address chasing the rainbow of tomorrow without shoring up the skills of today. The post Episode 151 | Chasing the Rainbows of Tomorro...

This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what’s in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.

This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s episode, John and Josh discuss this “tipping creep” and what it could mean for banks in the future. Listen in to hear their thoughts. The post Episode 148 | Tipping appeared first on Marketing Money Podcast.

Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face. The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast.

A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you’re solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do. The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast.

Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most common conversion missteps that cost banks every day. The post Episode 145 | The Hateful Eight of Conversion appeared first on Marketing Money Podcast.

Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion. The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast.