Episodes

Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and the newest member of Mabus Agency, about taxes, banking and David Ortiz. The post Tax Season appeared first on Marketing Money Podcast.

Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of buffoonery from two bank marketers with too much time on their hands. The post The Best and Worst of Superb Owl LII appeared first on Marketing Money Podcast.

In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you learn from the Super Bowl when it comes to marketing your bank? Listen and find out. Follow along here The post What makes a great commercial appeared first on Marketing Money Podcast.

The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to discuss pricing retail deposits while amusing you with their quirky anecdotes and pointless references to things only they think are funny. The post Pricing Deposits appeared first on Marketing Money Podcast.

Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel. The post Appropriate Content appeared first on Marketing Money Podcast.

Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the conversion process. In this edition of Marketing Money Podcast, John and Josh discuss the four points–or the finer points, depending on your opinion–of converting your content, as well as some obvious mistakes many financial institutions make during ...

In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition of Marketing Money Podcast, John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss challenges banks face with social media and available solutions. The post Compliance in Social Media appeared first on Marketing Money Podcast.

Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing Money Podcast, John and Josh tackle social media and banking – albeit futilely – and the challenges in executing properly. The post Social Media Marketing appeared first on Marketing Money Podcast.

When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do not give a benefit to the client. In this podcast, John and Josh riff on messaging and commonly made mistakes in everyday business communication. The post Messaging appeared first on Marketing Money Podcast.

Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more accepted function of moving money? In this Marketing Money Podcast, John and Josh riff on the potential impact of crypto on micro-corporate economies and the banking system. Recorded with a live audience at the ABA Bank Marketing Conference in New Orleans, this...

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore. The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast.

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss bank marketing automation, issues with trying to make everything one-size-fits-all and some recommendations for more efficient...

AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real things. The post Artificial Intelligence appeared first on Marketing Money Podcast.

Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss the ROI of a brand change and what you should consider when upgrading the identity of your financial institution. The post Rebranding appeared first on Marketing Money Podcast.

Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. These events are often so randomly specific that preparing for them is akin to preparing for the unknown. Although we cannot prepare for the exact nature of every crisis, we can still have a working stra...

This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every time. So sit back and enjoy a preview of all the super knowledge you will acquire when you attend the ABA Marketing Conference in New Orleans – laissez les ...

Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the appropriate channels? What about the ability to put on events, stay within a budget and interact with fellow associates with multiple roles in a larger organization? In this edition of the Marketing Money Podcast, John and Josh explore their interviewing experie...

In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about the importance of building quality content and where to find it. Listen in for tactics and strategies to use for your financial services institution. The post Content is King appeared first on Marketing Money Podcast.

To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, this podcast is for you. In this edition of the Marketing Money Podcast, John and Josh explore tactics, theories and strategies for attracting small business to your financial services institution. The post Small Business appeared first on Marketing Money Pod...

Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How do you know which ones are right for your target market and your bank? In this Marketing Money Podcast, John Oxford and Josh Mabus discuss the various types of checking accounts, their pros and cons, and why they may or may not be ri...

Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile or brick and mortar based? With ATMs becoming smarter everyday, will the bank of the future affect staffing models as well as consumer marketing? GREAT SCOTT! In this episode, Marketing Money Podcast discusses the bank of the future and what you need to be prepared. The post Bank of the Future appeared first on Marketing Money Podcast.

Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps bristle. But if done correctly, an expanded relationship, which meets understood needs, is good for both the client and the company. In this Money Marke...

Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and give some real examples of success and failure when gathering information. From getting an idea of where your bank stands with the public to managing client expectations and measuring ...

What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for nonprofit sponsorships. Truth be told, the role is probably somewhere in between – from high level strategy to entry-level dirty work. In this podcast the Marketin...