Market Proof Marketing

Kevin and Jackie talk about why Q4 is the perfect time to plan and strategize, and how to level up by figuring out what you don’t know you don’t know. They also discuss why “playing it safe” in a slow market might not go the way you plan, why you shouldn’t pre-qualify buyers before they fall in love with a home, and how to repackage old incentive ideas for a new era. Plus, the real reason your ads might feel a little too personal. Announcements:2027 Online Sales & Marketing Summit - San Antoni

Jackie, Julie, and Caroline talk about why incentives don’t always work the way you think they will and the importance of playing detective and digging deeper when your numbers look off. They also dig into Q4 budget planning for 2027, why Google Business Profile updates matter more than ever, and what is going on with Zillow’s new Claude integration tool. Announcements:DYC Events 2027 – Catch the DYC Team at IBS in February; Join the interest list for Market Proof Marketing Academy in late Feb

Kevin and Julie discuss why email marketing is still one of the hardest-working channels in your toolkit, how Summit attendees are putting what they’ve learned to real-world use, and why context still matters more than content, no matter how good AI gets. They also talk about Google’s interesting new tactic of “poisoning” search results, the slow boil of Google Ads taking back advertiser control, and Meta’s new AI agent that wants to know everything (maybe too much?) about you. Announcements:R

Kevin is joined by Beth and Julie for a post-Summit debrief that unpacks what landed the hardest in Austin, from the difference between accountability and pressure to why your dashboard might be gaslighting every other team at your company. They also cover fresh AI tools worth exploring and the latest Google updates on spam content and location asset requirements. Plus, they talk about Caroline’s “generational translator” moment that turned an AI skeptic into a believer! Announcements:ResiDay

In this solo episode, Kevin takes listeners inside two of the Online Sales and Marketing Summit’s keynotes. He first breaks down Britney Muller's presentation, where she challenged builders to rethink how they're actually using AI day-to-day, and where most are getting it wrong. Kevin then dives into Rand Fishkin's presentation, where Rand made the case that the traditional funnel marketers have relied on for the past 25 years is officially dead, and the path forward looks very different. Kevin

Kevin is joined by Julie and Jackie to talk about AI tools we’d love to have in our personal lives, why buyer timetables never match the ones we build for them, and what a home builder could actually do with an extra $10 million. They also dive into Meta's new AI agent, Google's "Dive Deeper" experiment, Pinterest's visual search ad play, and how a football club grew its audience by posting less. Story Time:Julie: Buyers don't follow your timetable Jackie: Turn the music down Kevin: You can'