Market Proof Marketing

Kevin is joined by Beth and Julie for a post-Summit debrief that unpacks what landed the hardest in Austin, from the difference between accountability and pressure to why your dashboard might be gaslighting every other team at your company. They also cover fresh AI tools worth exploring and the latest Google updates on spam content and location asset requirements. Plus, they talk about Caroline’s “generational translator” moment that turned an AI skeptic into a believer! Announcements:ResiDay

In this solo episode, Kevin takes listeners inside two of the Online Sales and Marketing Summit’s keynotes. He first breaks down Britney Muller's presentation, where she challenged builders to rethink how they're actually using AI day-to-day, and where most are getting it wrong. Kevin then dives into Rand Fishkin's presentation, where Rand made the case that the traditional funnel marketers have relied on for the past 25 years is officially dead, and the path forward looks very different. Kevin

Kevin is joined by Julie and Jackie to talk about AI tools we’d love to have in our personal lives, why buyer timetables never match the ones we build for them, and what a home builder could actually do with an extra $10 million. They also dive into Meta's new AI agent, Google's "Dive Deeper" experiment, Pinterest's visual search ad play, and how a football club grew its audience by posting less. Story Time:Julie: Buyers don't follow your timetable Jackie: Turn the music down Kevin: You can'

Jackie is joined by Beth and Caroline to talk about why AI can't solve problems you don't already understand and what happens when sales, marketing, and online sales finally sit in the same room! They also discuss why purchased lists are the VHS tapes of lead gen, what a new app signals about the demand for authentic content, and how to move beyond "resort-style amenities" fluff to create content that answers real buyer questions. Story Time:Caroline: Skip the AI restaurant picks Beth: Know t

Julie is joined by Jackie and Karla Tuten, Head of Creative here at DYC, to talk about what happens when builders hand the phones over to AI, how to actually measure brand consistency, and the topic that will lead to the most honest conversation you have with leadership this fall. They also dig into Instagram's polarizing logo refresh, the growing uncertainty of what AI pulls about your brand during search, and the AI marketing campaigns that landed (as well as the ones that fell off the trust

Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secret to better content strategy, and the uncomfortable truth that most "urgency problems" are really sales process problems. They also get into why weekly (or - gasp - DAILY?!) reporting cadences can break marketing & operations, the danger of outsourcing customer context to a summary line, and how personalization at scale doesn't