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Ep 421: No Simple Answers
Kevin Oakley is joined by Julie Jarnagin and Caroline Collard for a wide-ranging conversation about the complexities builders can’t escape.From early-year trends to Texas growth markets to President Trump’s latest comments on housing policy, the team leans into the nuance builders actually have to navigate so marketers can face down their challenges with increased clarity and control.Special announcement Guest episodes come with a new charity gift twist in 2026- send in your guest recommendations and nominations to show@doyouconvert.com. Story TimeCaroline - Growth at DYC and how great marketers are built over timeJulie - Parenting in an NYC subway leads to lessons on patience and pacingKevin - A “brilliant” example of what can happen when experts don’t understand the systems they’re rewiringIn the News2026 PPC Trends to get ahead of nowTexas Triangle drives future of single family homebuilding Trump threatens to ban institutional investors from buying single-family homes
Ep 420: The Stop Doing List
Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's Barbs, not bots, that make difficult processes easy and enjoyableJulie - Catch the excitement that crests in January and turn it into something lastingKevin - When the first 4,000 leads don't work out, do you keep going?In the NewsGoogle lowers audience size limits across AdsMarketing Loves Declaring the End of Things That Still Work The User Journey Isn’t Linear Anymore: It’s Always On
Ep 419: Clean Windows, Burning House
Kevin Oakley, Julie Jarnagin, and Jackie Lipinski are starting 2026 off with fresh takes in this year’s first episode. They discuss multiple mindset hangups, including how to get out of the “cleaning the windows while the house is burning” trap. The team also dives into some of the biggest tech moves and platform plays (or rather replays?) that are sure to shape what happens in 2026. Listen and learn to start your year right.Story TimeJulie – Less is more again this yearJackie – The mindset shift needed for post-peak performanceKevin – The age-old tug of war in company visions must be acknowledged before it can be improvedIn the NewsGoogle’s real estate listings ‘experiment’ sends Zillow shares down more than 8%Google Enters the Portal WarsMeta Is Considering Charging Business Pages To Post Links
Ep 418: When Housing Data is Already Late
Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing DataMost housing data describes where the market was, not where risk and opportunity are forming nextIf pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market SignalsMarkets reveal more truth when people put capital behind beliefs, not opinionsWhat would change if builders watched probability and sentiment instead of headlines and forecasts?The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure
Ep 417: The Most Terrible Time of the Year?
Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they’ll fall in love with a homeCaroline – Write down your goals now before the year ahead buries them in busy-nessJulie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibilityIn the NewsWhat View/Save Ratios Reveal About Buyer Engagement on Real Estate PortalsMcDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of MockeryBrands look to experiential marketing as antidote to AI slop, digital fatigueNegativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)Google updates links in AI Mode and expands Web Guide test in all tab
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