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Recent Episodes
Tell A Good Story - Or DIE (with Jeff Turner)
Storytelling is the new black for marketers everywhere, but shouldn't how you tell your stories change with the technology that consumers are shifting...
Advertising Can't Fix Stupid (The 5 P's of Marketing)
The 5 P's of marketing can fix pretty much all of your problems with sales results, however promotion/advertising (which is only 1 of them) can only...
Let Them Build It & They Will Come
Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t...
Stop Screwing It Up!
We explore the 8 cognitive biases that screw up home builder's sales & marketing efforts.
Breaking In To Breaking Out
We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers...
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