Ep 399: Office Hours - Attribution You Can Believe In

In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution. Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.