Ep 440: Build Awareness Before Breaking Ground

Julie is joined by Jackie and Caroline to share real-world stories about the pitfalls of new market launches and how everyone looks at the marketers first when things start to go south for sales.

They also dig into the latest news around Google Ads and a broad SEO shift that prioritizes brand recognition and trust over traditional keyword rankings.

• Julie - You have to create what the customer can’t see yet
• Caroline - Don’t blame the marketer
• Jackie - Pre-launch prep is key

• Online Sales and Marketing Summit - Oct 1-2 - Austin, TX - Over 50% of tickets are sold, get your ticket or sit on the waitlist.

• Google Ads adds Gemini-powered dashboards for real-time insights
• SEO’s new goal in 2026: Recognition, not rankings
• Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers