Mastering Master Plan Communities with Cassie Cataline

Kevin Oakley was joined by Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Cassie also discuss: Why simplification is key for consumers when there are so many choices. Planning Events and Micro-events for the public and homeowners How they communicate with the HOA How long they created an interest list and why they made a full block of homes before Nexton went to sale. What and who is “Bo Knows Nexton”