March 4, 2026
Ep 429: Trust Over Trends
Julie Jarnagin joins Caroline Collard and Jackie Lipinski to unpack the marketing moves that matter and discuss trust-building content.
This episode dives into smart homebuilder strategy: why “unsexy” homes can still win with the right storytelling, how YouTube and influencers may shape AI-driven search results, what shifting homebuyer age data means for targeting, and why overusing obvious AI writing patterns can quietly hurt engagement.
Story Time:- Julie - Keeping the leads flowing by addressing concerns strategically, not hanging up red tape
- Jackie - The more money you spend on something, the more certainty you crave
- Caroline - Presale excitement is back - is it the year of the launch?