Oct. 28, 2026
Ep 463: Budget Like You Mean It
Jackie, Julie, and Caroline talk about why incentives don’t always work the way you think they will and the importance of playing detective and digging deeper when your numbers look off.
They also dig into Q4 budget planning for 2027, why Google Business Profile updates matter more than ever, and what is going on with Zillow’s new Claude integration tool.
Announcements:- DYC Events 2027 – Catch the DYC Team at IBS in February; Join the interest list for Market Proof Marketing Academy in late February; Join the interest list for Online Sales Academy in Spring, Join the interest list for Brand Academy in Summer; Join the VIP list for the 2027 Online Sales and Marketing Summit next fall.
- Julie: The incentive that worked (but not as planned)
- Jackie: Budget season is the best season
- Caroline: Trust your spidey senses