Ep 464: Be the Hero, Not the Headline

Kevin and Jackie talk about why Q4 is the perfect time to plan and strategize, and how to level up by figuring out what you don’t know you don’t know.

They also discuss why “playing it safe” in a slow market might not go the way you plan, why you shouldn’t pre-qualify buyers before they fall in love with a home, and how to repackage old incentive ideas for a new era. Plus, the real reason your ads might feel a little too personal.

Announcements:

• 2027 Online Sales & Marketing Summit - San Antonio, TX - September 30-October 1- Join the VIP list and be the first to know when tickets are available for next year’s Summit!

Story Time:

• Jackie: Set real goals, not resolutions
• Kevin: Playing it safe is a risky game

In the News:

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• Your TV has been spying on you all along