Ep 465: Trust, But Verify

Kevin is joined by Jackie and Caroline to talk about competitive research gone sideways and the surprising ROI of bribing your kids to read.

They also cover Meta’s new ad insights, whether the “alligator graph” applies to home builders, what a $6.3 billion crypto heist says about the growing distrust of AI, and what marketers should do about it.

Announcements:

• DYC Events 2027 – Catch the DYC Team at IBS in February; Get your ticket for Market Proof Marketing Academy in late February; Join the interest list for Online Sales Academy in Spring, Join the interest list for Brand Academy in Summer; Join the VIP list for the 2027 Online Sales and Marketing Summit next fall.

Story Time:

• Caroline: When the customer knows pricing better than the staff
• Jackie: A dollar per book is a steal
• Kevin: Layoffs aren’t personal, but reflection still matters

In the News:

• Meta adds individual performance data for ad creative
• The Alligator Graph: Why Homebuilders Aren't Feeling the Bite (Yet)
• Binance says hackers used fake job interview to compromise computer before $6.3 billion attack