Episodes

Everybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see. Show Notes: There’s a certain level of stardom where the celebrity can separate themselves from the business and know where they are. A key for some performers is to maintain a complete ...

Statistics show that there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches are getting ignored and how to actually engage with the people you’re talking to. Show Notes: We can only truly pay attention to only one thing at a time. Instead of thinking about a marketplace, focus on relationships. Our eyes only see and our ears only hear what our brain is looking for. People wh...

Join us for a rewind of one of our most popular episodes. Believe it or not, podcasting has now been around for over two decades. Dan Sullivan and Gord Vickman take you back through the history, helping you see where your own story fits in. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, and always come back for more. In This Episode: The first podcast was published in 2003 via RSS, marking the beginning of th...

In a world of misinformation and deep fakes, an entrepreneur who is selling based on trust is a beacon of light. Dan Sullivan and Gord Vickman let entrepreneurs in on a timeless system for becoming a source of truth. Show Notes: In every interaction, part of the human brain is quietly assessing whether someone can be trusted. At its core, marketing is about presenting something that feels credible and valuable enough for people to quickly say yes. The more self-awareness you have, the easier...

Are your most ambitious years behind you, or still ahead? Dan Sullivan and Gord Vickman explain The Six-Year Framework™ from Dan’s latest book, Always More Ambitious, and share why recent capabilities are the best fuel for your future. They also discuss how to stay smart in a distracted world so teamwork and technology keep you calm, creative, and increasingly ambitious at every age. Show Notes: The Six-Year Framework keeps you focused on three years of recent achievements and three years of f...

Dan Sullivan and Gord Vickman are joined by special guest Evan Ryan. Evan shares his decade-long experience with AI and its entrepreneurial possibilities. They discuss Evan's book, which explores the potential of AI in various aspects of life, and provide valuable insights into how entrepreneurs can integrate it into their workflow to achieve more in less time—and make life more fun in the process. In This Episode: AI can be defined as a computer doing something that a human used to do. Evan’...

Do you feel like your team can’t function without you? Dan Sullivan and Gord Vickman reveal why entrepreneurs should get out of their own way, and how constant availability stifles growth. Learn the "6 p.m. doorbell rule," why deleting 660 emails was a breakthrough, and how to reclaim your time without losing control. Show Notes: Constant availability as a founder signals to your team that you don’t trust them to operate independently. The “6 p.m. doorbell rule” reminds you to set boundaries....

Feeling overwhelmed by AI’s endless possibilities? You’re not alone, but it’s nothing to worry about. Dan Sullivan and Gord Vickman share how top entrepreneurs avoid tech fatigue by focusing on clarity, delegation, and human strengths. Learn why mastering one tool beats chasing shiny objects, how to lead teams without being a tech expert, and the mindset shift that turns AI into your ally and not a threat. Show Notes: Getting great at one AI tool is far more valuable than feeling overwhelmed b...

Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to podcasts over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them—it’s about you. Show Notes: Why podcasts exploded in popularity. Why creating a podcast is no longer just fringe marketing. The importance of building relationships with listeners. A marriage analogy for buil...

In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing. Show Notes: It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts. The activity o...

Is social media fact-checking becoming obsolete? This episode explores Mark Zuckerberg's shift from using professional fact checkers to employing community-driven content moderation on Facebook, mirroring broader changes in digital discourse. Dan and Gord discuss the implications for information sharing, the evolving political landscape, and the potential democratization of online truth verification. Show Notes: Facebook is moving away from professional fact checkers, eliminating partnerships ...

Do you believe confidence is a prerequisite for success, or could it be the reward for taking bold action? In this episode, Gord Vickman and Dan Sullivan discuss The 4 C’s Formula®, a four-step process of commitment, courage, capability, and confidence, and share how to embrace fear and uncertainty as essential steps toward growth. What happens if you outsource one or more to technology? Show Notes: High achievers commit to action before feeling confident. Others wait for confidence to act. C...

Dan Sullivan and Gord Vickman examine the intersection of emotion, artificial intelligence, and human consciousness—and explain what will always set humans apart. What does it truly mean to be conscious in a world increasingly overwhelmed by technology? Show Notes: The entire human experience of being an individual is consciousness. The scientific community still doesn’t understand why humans are conscious or how to measure consciousness. By 2026, experts predict 90% of online content could ...

Most business owners grow by hiring the right people, but a theatrical approach offers unique advantages that accelerate your success. Dan Sullivan and Gord Vickman discuss the groundbreaking concepts in Dan’s new book, Casting Not Hiring, and share the simple tool that virtually guarantees success when you bring someone new into your company. Show Notes: There are two possibilities for bringing new people into your company: hire them, which is the corporate model, or cast them, which is the t...

Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence. In This Episode: Dan and Gord share the importance of AI-human partnership, addressing concerns of AI replacing human creativity. Where does Dan get his ideas? Through conversations with ambitious people and those who faced se...

In one of our most popular episodes, Dan and Gord discuss how entrepreneurs can leverage ChatGPT to save money, grow their business, and streamline the most boring tasks while keeping teamwork alive and thriving. In This Episode: ChatGPT is the next level of written communication that started with the teletype. AI has not yet reached the level of being able to tell a good story. Great teamwork is completing any project through greater productivity and achieving greater profitability. If you...

There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reason: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach® has seen consistent growth for decades by doing just that. In This Episode: Most entrepreneurs develop the courage to become ent...

Joe Stolte is the CEO and co-founder of Daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. He shares with Dan and Gord the ways AI is “eating software”—posing an existential threat to huge software businesses like Google, yet creating exciting new opportunities for entrepreneurs. In This Episode: Never before has a new technology been adopted as quickly and widely as AI. People are using AI passively without realizin...

Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things. In This Episode: You learn more from start-up failures than successes. People project their belief systems onto what’s going...

Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to. In This Episode: People can pay attention to only one thing at a time. Nobody’s looking for answers. They’re looking for questions. Instead of thinking about a marketplace, you can focus just on relationships. The pitch can’t be ab...

Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible. In This Episode: Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools. Competitive internal politics a...

Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus. In This Episode: Sometimes, the smaller the niche, the bigger...

Evan Ryan joins Dan Sullivan and Gord Vickman for another episode to share some valuable insights about how to regain control and use technology to enhance your creativity and freedom. Evan is convinced that AI’s best use is to amplify human potential rather than replace us. In This Episode: Dan mentions his new quarterly book, Owning Technology Like A Great Dog, which emphasizes the importance of humans being in charge of their technology, and not the other way around. Evan explains why it’s...

Dan Sullivan and Gord Vickman are joined by special guest Evan Ryan, an expert in artificial intelligence (AI). Evan shares his decade-long experience with AI and its entrepreneurial possibilities. They discuss Evan's book, which explores the potential of AI in various aspects of life, and provide valuable insights into how entrepreneurs can integrate it into their workflow to achieve more in less time—and make life more fun in the process. In This Episode: AI can be defined as a computer doin...