Rattle & Pedal: B2B Marketing Podcast

Referrals. What Are They? How to Position Yourself to Get More of Them.

“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep...

AI: What to Do Now

Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now.

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How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of...

Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business...

How Professional Services Firms Are Using AI in Their Thought Leadership Programs

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason...