Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probabl

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Recent Episodes

Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday - Part 2

Posted April 30, 2021 • 00:27:19

The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership...

Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday - Part 1

Posted April 30, 2021 • 00:24:45

The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership...

What Firms Do Intellectual Capital Strategy Well?

Posted April 16, 2021 • 00:29:53

Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great...

How Intellectual Capital Removes Friction from the Buyer’s Journey

Posted March 23, 2021 • 00:24:24

Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying...

What is an Intellectual Capital Strategy?

Posted March 5, 2021 • 00:24:50

How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.