Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probabl

Listen to latest episode

Rattle & Pedal: B2B Marketing Podcast Cover Art

Recent Episodes

Winning the AI-Search Game

Posted October 3, 2025 • 00:41:28

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders...

The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera

Posted September 19, 2025 • 00:43:18

AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with...

AI: Existential Threat or Opportunity for Consulting Firms?

Posted September 11, 2025 •

Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy,...

Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden

Posted August 22, 2025 • 00:46:05

Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain...

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

Posted August 8, 2025 • 00:43:51

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and...