Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probabl

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Recent Episodes

How AI is Changing Marketing’s Roles

Posted March 21, 2025 • 00:58:14

The post How AI is Changing Marketing’s Roles...

Differentiation: Is It Getting Harder? Or Easier?

Posted March 3, 2025 • 00:43:01

From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?

The...

The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It

Posted February 7, 2025 •

We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions...

How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering

Posted January 24, 2025 • 00:43:34

Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner...

The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch

Posted January 10, 2025 • 00:40:13

What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.