Episodes

We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers. The post Survey Said! Characteristics of Exceptional Thought Leadership Marketers appeared first on Rattle and Pedal.

It’s planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We’ll answer all this, and more, in just 20 minutes and 19 seconds. The post 2019 Marketing Planning in 20:19 appeared first on Rattle and Pedal.

So, you want to be a growth marketer. You’ve defined the skills and capabilities you need. But, do you have the right roles? The post Who’s on the Bus? The 6 Critical Roles of Growth Marketing appeared first on Rattle and Pedal.

So, you think you’ve aligned the appropriate marketing model to your firm’s needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let’s find out… The post Dissecting the Skills and Capabilities of Modern Marketing appeared first on Rattle and Pedal.

There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—”Which one is right for you?” and “Can you switch from one to the other?” The post Picking the Right Marketing Model appeared first on Rattle and Pedal.

Introducing Jeff McKay, co-host of Rattle and Pedal, as he speaks about the meaning behind the name “Prudent Pedal”, his background in marketing, and what he’s learned from his numerous positions as a senior marketing leader within large firms. The post The Other Man Behind the Mic: Introducing Rattle and Pedal Co-host Jeff McKay appeared first on Rattle and Pedal.

Introducing Jason Mlicki, co-host of Rattle and Pedal, who speaks about his role as Principal of Rattleback, how it came to be and what he’s learned as a recognized leader in the professional service marketing industry. The post One of the Men Behind the Mic: Introducing Rattle and Pedal Co-host Jason Mlicki appeared first on Rattle and Pedal.

What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget. The post How Much Should You Spend on Marketing? appeared first on Rattle and Pedal.

There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void. The post The 4 Universal Stages of the Client’s Buying Process appeared first on Rattle and Pedal.

Jeff and Jason discuss the things that will never change in thought leadership marketing and 3 big things that are—content consumption habits, trust in corporate publishers, and the role of digital media. The post Thought Leadership Marketing—What’s Absolutely Changing and What Never Will appeared first on Rattle and Pedal.

Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them. The post Responding to the Threat of Content Marketing appeared first on Rattle and Pedal.

There’s a VC-backed, tentacled monster attacking the heart of your practice. It’s not AI, automation or blockchain. It’s much bigger and more dangerous. The post The Marketing Trend Devouring Your Core Business appeared first on Rattle and Pedal.

A lot of partners express frustration, either directly or implicitly, that their marketers just “don’t understand the business.” Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it means — both for partners and for marketers. The post Why Your Marketer Doesn’t Understand Your Firm’s Business appeared first on Rattle and Pedal.