Episodes

In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it’s about the values, vision, and purpose that your school stands for. The conversation highlights: Understanding Your “Why”: Your passion for teaching martial arts (or any service) must align with your brand message. What do you want to achieve...

In this follow-up episode, Shihan Allie Alberigo and Duane Brumitt continue their discussion on the critical topic of time management for martial arts school owners. They dive deeper into the emotional and practical challenges of running a successful dojo, covering strategies to deal with student attrition, maintaining motivation over years in the business, and adapting to an ever-evolving industry. Duane shares his time management framework—dividing time into on the mat, off the mat, free from ...

In this episode, Duane Brumitt shares his practical approach to time management, breaking down his schedule into four key categories: on the mat, off the mat, free from the mat, and clean the mat. He and Shihan Allie Alberigo dive into the importance of intentionally scheduling free time to avoid burnout, while offering actionable advice on setting boundaries and avoiding "time vampires"—those distractions that drain productivity. Duane introduces the Pareto Principle (80/20 rule) and explains h...

In this candid episode, Shihan Allie Alberigo and Duane Brumitt dive deep into the day-to-day challenges of running a martial arts school. From student attrition to managing finances, they discuss the emotional toll of navigating the ups and downs of business ownership. Shihan and Duane share their experiences of losing long-term students, the pain that comes with it, and how they’ve learned to develop thicker skin while maintaining their passion for teaching. They reflect on how the newer gener...

In this episode, Shihan Allie Alberigo and Duane Brumitt dive into one of the most significant challenges martial arts school owners face: student retention. While it's rare for students to stay with the same school throughout their entire martial arts journey, Allie and Duane share insights on how to foster deeper, more meaningful connections to keep students engaged long-term. Drawing from their decades of experience, they discuss the importance of creating a sense of belonging and value, gett...

From a thrilling virtual forms tournament to a cozy movie night featuring classic martial arts films, discover how these events aim to foster community spirit and engage students. Plus, get a sneak peek into other schools' celebratory initiatives and learn effective promotion strategies.

Dive deep into the essentials of retirement planning (Securing the Future) specifically tailored for martial arts school owners in our enlightening interview with Mike Bogdanski. In this episode, Mike shares invaluable insights from his personal journey of starting early with retirement savings, maximizing IRA contributions, and the importance of working with trusted financial advisors. Discover practical strategies to prepare for a financially secure future, including developing an exit strateg...

Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community. Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support. Tune in to learn h...

Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer ...

Podcast Purpose Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools. https://youtu.be/cEWTor8cHh4 Key Takeaways Consistent marketing and nurturing leads is crucial for success, even during slow periods Following up quickly with leads and building relationships is key to improving conversions Using AI systems can help automate lead nurturing and follow-up to increase show rates Offering a small paid trial or deposit...

Join Allie and Duane as they interview Stephen Oliver about his new book, "Six Simple Steps To Add 100 New Students To Your School" If you are looking for the book you can find it on AMAZON. CLICK HERE for the direct link. Looking to connect with Master Oliver? Visit his site https://martialartswealth.com Are you looking to add 100 students? Click HERE to learn how! https://youtu.be/RrGJIJpS3_0

In this episode, you'll explore the importance of cultivating a strong, positive culture within your martial arts school. Discuss how creating an environment where students feel valued, motivated, and engaged can lead to increased retention, improved performance, and a more vibrant community. Key points can include: Defining your school’s core values and mission Strategies for fostering a sense of community among students and staff The role of instructors in modeling and reinforcing positive beh...

In this episode, Duane Brumitt and Allie Alberigo delve into the critical task of evaluating your martial arts school's systems and processes to ensure efficiency, effectiveness, and relevance in today's ever-changing landscape. We'll explore practical strategies for identifying outdated systems, assessing their impact on your operations, and implementing updates or replacements to streamline your business for success. Join us as we uncover the key steps to modernizing your martial arts school's...

Join Allie Alberigo & Duane Brumitt for an insightful episode as we dive into the challenges faced by martial arts school owners and how to overcome them. In this episode, we'll explore the acronym CRAP, which represents the key frustrations and obstacles encountered in running a successful martial arts school: C - Cash Flow: We'll discuss the importance of managing cash flow effectively and strategies for dealing with financial challenges such as inconsistent revenue, late payments, and unexpec...

Step onto the red carpet and join Aliie Alberigo and Duane Brumitt for an unforgettable podcast as we show you how to roll out the mats to honor the unsung heroes of education at your school.

Listen in as Allie Alberigo and Duane Brumitt interveiw the ledgen Tommy Lee. Tommy is a martial arts Business icon. Over his numerous years as a multi school owner he has helped thousands of martial arts school owners just like you with their business. Specifically Tommy is known for his ability to overcome objections with his step-by-step success system.

Explore the transformative impact of community-building in martial arts schools. From fostering a sense of belonging among students to engaging with the wider community, discover strategies to create a supportive and thriving martial arts community. Dive into the importance of events, partnerships, and social initiatives in strengthening connections and driving business growth. Tune in with your hosts Duane Brumitt and Allie Alberigo to learn how cultivating a vibrant community can elevate your ...

Join Allie Alberigo & Duane Brumitt in this dynamic episode as they dive into the world of martial arts sales, exploring powerful strategies to elevate your techniques and leave a lasting impact. Whether you're a seasoned school owner or just starting your martial arts business journey, mastering the art of selling is essential.

Join Duane Brumitt and Allie Alberigo as they share the different price points in your martial arts school and what you need to do to continue to grow and make a living.

Listen in as Allie Alberigo and Duane Brumitt interview Dave Kovar. One of the most successful multi-school owners ever! You can check him out at https://www.kovarsystems.com/

Listen in as Allie Alberigo and Duane Brumitt interview multi-school owner Master Paul Cervizzi. Check out his Martial Arts Extravaganza Weekend By going to https://theextravaganzaweekend.com/ https://www.youtube.com/live/q2951dPEMH8?si=ZcGFkJxMj2qV4B9Y

In this episode, Allie Alberigo and Duane Brumitt chat about their martial arts school, the new year, and the day-to-day life of a school owner. https://youtube.com/live/tXEJCuTvgrg?feature=share

Embark on a data-driven journey with us in this enlightening episode of School Owner Talk. Join Allie Alberigo and Duane Brumitt, seasoned martial arts school owners, as they delve into the crucial world of statistics and unveil the key metrics that define success for your martial arts school. In this episode, we'll decode the language of numbers and explore: 📈 **Enrollment Conversion Rates:** Understand how effective your strategies are in turning leads into dedicated students. 💸 **Revenue Stre...

Join Allie Alberigo and Duane Brumtt as they recap 2023 and chat about 2024. Get your BIG boy pants on!