Ep. 203: August Mastermind Replay: How to Break into a Luxury Market
Are you working in a resort market?
If so, then you probably have seen the division in a resort market: there’s your typical real estate, and then there’s the high end luxury real estate.
It’s hard to break into that “club” of realtors who work in the high end luxury market, but this week, we’re hearing from three people who did!
Not only did they break into the luxury markets, but they also were able to be excellent at it!
This week, we’re going to hear from three people who:
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Were able to create an “in” to the market
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Became experts in what it takes to make 7 and 8 figure sales
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Understand the mindset of their clientele
These are huge, and once you start to understand how you can do those three things, you’ll be able to break into the ultra high luxury market in your area!
Join us this week for our replay of our monthly mastermind meeting, where I talk to some of the top agents working in resort markets. We’re talking to Anne Eliason, Dennis Hanlon, and Angela Zampino about how they broke into the market!
Not only are they dominating the regular markets where they work, they have broken into the top-tier luxury markets! If you’re missing get-togethers with industry leaders, and thinking about breaking into the ultra luxury market, you won’t want to miss this week’s episode of the Selling the Dream podcast!
Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces the August mastermind group meeting, the topic of discussion, and who will be sharing this month.
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Anne shares how she got into the market in Kauai.
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Anne leveraged her relationships to help make her big break: you never know when a person will decide it’s time to buy!
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Because of trust, that buyer purchased a 10 million dollar home, sight unseen.
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Mail marketing was another part of Anne’s strategy.
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Talk about your success! When you’ve earned the sale, talk about it! Show people that you are the one to pick.
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Dennis shares how he got into the luxury real estate market.
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When Dennis started selling real estate, there wasn’t a luxury market in his area!
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Angela broke into the market when she reached out to one of the top agents in the area and connected with them.
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The group talks about knowing your market, and what’s most important to your potential buyers.
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Pick an area, and learn the ins and outs of it. Make yourself the go-to expert!
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You can’t be an expert on everything, so pick something and become the expert!
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Each of the experts talk about what market they serve best, and how they allocate marketing efforts.
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Ultra high end real estate isn’t about marketing dollars: it’s about building relationships.
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Go where your ideal client is: be at the golf course, the country club. Get to know them well, and understand them.
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Anne shares how she uses tools like the iPad Pro in her business to help educate clients.
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Don’t be intimidated by all the high production content - just get out there and make it happen!
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If you do need to get into high production media, look at it as an investment into the sale of the property, whether it be a video, or drone footage!
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Other agents serving other areas aren’t competition: look at them as coworkers.
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Build your network so you can send referrals!
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Make sure that you build that network authentically and personally.
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Understand the perspective of those who buy in the ultra luxury market: money doesn’t matter, they want what they want, when they want it.
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Everyone shares what they did when they got their first big check and their best advice for breaking into the market.
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
TRANSCRIPT:
Unknown Speaker 0:00
Welcome to Selling the Dream, a podcast created for and by second home and resort realtor on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an infopath interview with an industry Rockstar. My mission is to bring this cutting edge marketing tried and true sales and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate selling.
Unknown Speaker 0:28
And good morning, everybody, Tom Tezak and with Second Home Agents, and we're doing our resort our mastermind for how to bust into the luxury resort market. So there's a lot of...