Ep. 201: Matt McGee Shares How You Can Create Podcast Content, Part 2
What can you do with a podcast?
Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business!
This week, we’re talking about the process of creating a podcast, and what we do for our podcasts!
With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share!
But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that!
The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you!
Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him!
Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!
Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.
Highlights of this episode:
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Tom introduces part two of this interview with fellow podcast creator, Matt McGee!
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What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect!
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A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content!
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Tom shares about his process, and how he works with his producer to create regular content.
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Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content!
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Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes.
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Tip: use the Headliner App to create video content from the podcast episode for promotion.
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Matt explains his process, and how he edits the show with his team.
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If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience!
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Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated!
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Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market.
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Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience!
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Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience!
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Take time to get to know your audience, and what they want to hear!
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Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it!
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Figure out a “template” for your format! That will help make things easier!
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Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast!
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Find Matt’s podcast, The Walk Through wherever you listen to podcasts!
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Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!
Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.
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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.
See you next time!
TRANSCRIPT:
[00:00:00.180]Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show?
[00:00:08.810]
Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years.
[00:00:48.230]
This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that?
[00:01:14.750]
You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog.
[00:01:28.640]...