July 17, 2020

Ep. 197: Lyndsey Garza Finds Opportunity in Adversity

Show Notes

Have you ever looked at an aspect of real estate, and thought, “I’ll never do that!”

Maybe it was rentals, or certain locations. Maybe you didn’t want to sell condos, or houses in the suburbs. Whatever it was, you knew that you wanted to do anything but that!

For Lyndsey Garza, it was vacation rentals.

Or at least, she’d never wanted to do vacation rentals, until one day, she found herself unemployed, with the opportunity right in front of her to dive in and start managing vacation rentals.

Lyndsey and her late husband started working the rental market in Galveston, Texas. At their peak, they were managing at least 60 properties!

Over the course of several years, Lyndsey put her head down and did the work. She invested in tech to help herself be one of the first people using a website to book vacation rentals in the area.

She was so busy that she realized that she wasn’t even able to sell real estate anymore!

Eventually, her company was bought out, but I’ll let her tell you the story!

You’ll be inspired by her story, from being a leader in managing rentals to selling to second home buyers in Texas! If you’ve ever wondered how to look for opportunity, you’re going to be inspired by her story!

Ready to hear from Lyndsey Garza? You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Lyndsey, her career path, and some of the hurdles she has overcome.
Lyndsey shares how she got into real estate after the market crash, handling vacation rentals for owners who lived out of state.
Jumping in and taking chances helped Lyndsay learn so much about the market, and what it would take to be successful. It also gave her incredible connections!
The rental market helped boost Lyndsey’s career: she treated rentals just like they were a sale, and built rapport with people! When they wanted to buy a house later, she was the one they trusted and called!
Provide white glove levels of service: your clients will see!
Because Lyndsey was an innovator in the rental industry, she was able to lead!
Investing in tech helped Lyndsey stand out among others doing similar work.
Eventually, Lyndsey sound that there were people who liked her business more than she liked her business, and were interested in buying it!
When he husband died, Lyndsey had to make tough choices so that she could provide for her family.
Tom and Lyndsey talk about the process of selling the business. Lyndsey did not have a lawyer, but she would recommend it if you’re considering selling your business!
You may think that you don’t need one, but selling a business is an emotional experience, and having someone to help is invaluable.
If you don’t own the URL for your location + vacation real estate.com, you need to go buy it!
Getting leads from sites like realestate.com can be like a bouquet toss at a wedding: you never really know who is going to catch it!
Lyndsey shares her secrets to connecting with clients.
“The number one rule of sales is not to sell, but that people buy from people they know, like, and trust.”
Tom and Lyndsey go through rapid fire questions.
Don’t forget: there is opportunity out there, no matter your level of experience. If you’re brand new, or been selling real estate for years, there is opportunity for you!
Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

TRANSCRIPT:

[00:00:00.480]

Today and selling the dream. Learn a little secret on what you are, El, that you should buy. Before the show is over. Welcome to Selling the Dream. A podcast created four and five second hold and resort realtor on Tom Tezak. And each week, my goal is to bring you a quick real estate tip, along with an info past interview with an industry rock star. My mission is to bring this cutting edge marketing, fighting through sales and information about the latest technology.

[00:00:27.540]

Thanks for tuning in. And remember, we're not selling real estate. We're selling the. Hey, everybody. Tom Tezak with Selling the Dream, a podcast for second home agents. And today, I'm so excited to have Lindsey Garza with me. And Lindsey has had such a crazy path through her career. She started companies got laid off, her husband untimely, passed away. She's raised kids by herself and she's been doing this all while Solyndra resort real estate, creating businesses.

[00:01:01.860]

And just what a trooper. And I mean, we just chat a little bit and you will be so inspired by Lindsey. Lindsey, thanks for coming on the show. And my favorite line is I would never sell a traditional real estate. You're my hero.

[00:01:16.980]

Thanks. I know that I. I love second hand market. I love the resort market. And I would never I mean, I do sell primarily and I need to. But it's not it's not my passion. Right.

[00:01:28.710]

Is that what you're you're not going out knocking on doors, trying to sell traditional market? No, I'm not getting fired up about it, you know. So. Yeah.

[00:01:35.700]

So Lindsay does, you know, we sure. We were talking a little bit. You've had a really challenging car...