Houston's Internet Marketing Clinic

Companion article to the Internet Marketing Clinic, September 30, 2026. Presented by Beth Guide of Vertical Web with the Houston City College Center for Entrepreneurship and SCORE. Everybody wants to know how to get their business into the AI answers. ChatGPT, Google’s AI Overviews, Claude and the rest of the “ask engines” are where a growing share of your customers start their search. They assume those answers are curated and neutral. Here is the part most people miss. The AI engines are readi

This how-to guide goes through the use of AI tools for content, YouTube, local SEO, social posts, and reviews without sapping creativity or hurting rankings. The emphasis is on keeping human expertise at the center while letting AI handle structure, cleanup, and speed. It is expected that by the end of the course, individuals will be able to: What AI Is Good For-And Where It Trips People Up There’s a difference between using AI as an assistant versus letting AI do the authoring. When the AI w

[powerplay] For years, SEO professionals and website owners have been playing a guessing game with Google’s algorithm. We’ve analyzed rankings, tested theories, and tried to reverse-engineer what the search giant actually wants from our websites. But what if I told you that Google has actually been telling us exactly what they want all along—we just haven’t been looking in the right place? Thanks to leaked internal documents and Google’s own AI tools, we now have unprecedented insight into the

As a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can be, when it comes to a website design and SEO, it can be toxic to your sites overall health if its not leveraged properly. So, before you let an AI tool write your next blog post or launch your entire website, let’s take a moment to pause and ask: Is this actually helping your business—or hur

As digital marketing continues to evolve, artificial intelligence has emerged as a powerful tool for website development and SEO optimization. In today’s video, we talk about how AI can streamline website creation, support SEO strategies, and save time on content generation. WordPress: The Foundation for SEO Success Before diving into AI applications, we need to establish a fundamental point: platform choice matters significantly for SEO success. While many businesses are tempted by the simpli

Maximizing Website ROI with Google Analytics 4: Essential Insights for Business Owners In today’s digital landscape, having a website is the first step but should not be the last step. Understanding how that website performs and contributes to your business goals is what separates successful online ventures from those that struggle to gain traction. At Vertical Web, we frequently encounter business owners who have invested thousands in web design, SEO services, or SEM campaigns but have no idea