Episodes

Purna Virji, the Senior Manager of Global Engagement at Microsoft spills her top secrets for researching competitors using search.

Digital Marketing Excellence Practitioner, Eric Enge shares the latest tips and trends to help you drive great SEO gains through high quality content.

Jason Barnard interviews SEO copywriting specialist, Kate Toon where she shared some ace tips to help you develop your personal brand

Jason Barnard interviews Event Photographer & Video Producer, Joyce Ong as she shares great tips to help you produce a bulletproof video shoot

Nobody seems to know where that magic figure of 7 touchpoints come from… Daniel Hunjas suggests it used to be 5.4 just to dialogue with a brand. With the advent of the internet, and the explosion of information that number is quickly approaching 20. As brand we are getting drowned out by the noise. Intelligent use of remarketing is now absolutely vital so you are front of mind at time of purchase. Aiming at bottom of funnel is like asking someone to marry you on the first date. Daniel gets a who...

Why use Captions and Subtitles for your Video Firstly, accessibility. All sorts of people benefit from captioned / subtitled videos, not just deaf people says Ahmed Khalifa: non-native speakers, people watching with the sound off, when the speakers' accents aren't clear (think Glaswegian :) ... and some people just like to read along. Automatic captions need to be corrected. Machines simply cannot get everything right (especially the scene directions and ambiance descriptions). Apparently, profe...

What is Microsoft's Business Model? Gennaro Cuofano Gennaro Looks at financials. He likes numbers. Microsoft has survived almost 50 years and ridden all the innovation waves (unlike many other large corporations). Microsoft are making $110 billion - almost as much as Google. But with a more varied and balanced business model - Office, Windows, Cloud, Gaming, Search and digital platforms. They have a lot of work to do to retain their existing clients, especially in Office. Their key worry with Of...