Nine Reasons You Need an Agent When You Buy Life Insurance

Nine Reasons You Need an Agent When You Buy Life Insurance

Episode 371 – No matter how far we go with AI, there are a few places where we need to deal with a real human being. Life insurance is one of those places. Here are nine reasons why it helps to have an agent when you buy life insurance.

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Hello, this is Bill Rainaldi, with another edition of Security Mutual’s SML Planning Minute. In today’s episode: here are nine reasons you may need the help of an agent when you buy life insurance.

Have you ever been caught in “chatbot prison”? You’re calling a major institution, and you’d like to speak to a real person. But their customer service phone system puts up one roadblock after another. It’s aggravating. You need to be persistent just to hear a human voice.

There is a good chance this trend will continue into the future. But for some things, life insurance being one of them, a real conversation with a real person, maybe even face-to-face, can reduce your stress level and help you achieve a positive result.

Buying a life insurance policy can sometimes be a complicated process. But as we discussed last year in episode 316, it’s a whole lot easier than it used to be. Still, there are some challenges you’ll need to get past, and a real human being can be of enormous value to you. In fact, according to LIMRA’s Life Insurance Barometer study from December 2025, 3 out of 4 life insurance buyers would prefer to work with a real person. And 94% of those express trust in their advisors.[1]

Here are nine basic reasons why you might need the help of an agent:

It can be complicated. Do you really know the differences between traditional whole life, variable and universal life? Not many people outside of the insurance profession do. It’s critical to find someone with expert knowledge and the ability to explain what really matters when comparing the different product types. Do you need term or permanent life insurance? Both have their pros and cons. A real person can help guide you through both. Personalized needs assessment. Every situation is different. How much coverage is right for you? How do you even begin to figure that out? A licensed insurance professional can help you gauge your current and future needs, and those of your family if—God forbid—you’re no longer there. Would you rather talk it out with an AI bot or a competent, experienced professional? Understanding underwriting. Underwriting is the process the life insurance company goes through to assess your health status, whether it will be able to offer coverage to you, and if so, at what rate. Younger, healthier people typically pay a smaller premium than older people with multiple impairments. How do you figure out if your premiums are purchasing coverage suited to your own health situation? An insurance professional, who knows and understands different carriers and the various factors they will consider, can help prepare your application and potentially help you secure a lower premium. Is there something that can be negotiated? Maybe. But having an advocate for you with the insurance company can be a big advantage. Cash value and the potential for future income. Some life insurance policies have cash value, some don’t. Some go so far as to have guaranteed death benefits and cash values, while others don’t. One of the benefits of most forms of permanent coverage is that, if structured properly, the cash value can be used as a source of income or emergency fund if needed. But it’s tricky because there are so many permanent product options in the marketplace. It can be worthwhile to have someone there who understands the ins and outs of how cash value accumulation works with each of the options available to you. Ongoing support. Things change. Going through a divorce? Need to change your beneficiary? How about transferring the policy to someone else? If you have an ongoing relationship with your insurance professional, help is just a phone call away. It’s also nice to have someone who can send you a reminder if you miss a premium payment or have to change your address. Having a long-term relationship with an advisor you trust. Your needs may grow as your family or your income grows. Why restart the process with someone new? You may find yourself more comfortable if you’re dealing with someone who already knows you and has learned how to communicate clearly with you. Understanding the differences between insurance companies. Things like underwriting and customer service can vary widely from one insurance company to the next. One company’s product may be a bit less expensive, but is it worth it if they’re impossible to deal with, or if you’re not going to get the rate you thought you would? An experienced professional knows how to deal with situations like this and can help achieve the best result possible for you in the long run. Policy design and riders. Do you need a chronic illness rider? How about waiver of premium or accelerated death benefits? They can all be very important, but do you even know what they are? A life insurance professional can explain how each of these work, and whether they could be valuable for you. Then, you can more clearly decide for yourself whether they’re worth the cost.

And finally…

In most situations, it doesn’t cost you anything extra. The agent gets paid by the insurer, not the purchaser. You typically end up paying the same premium whether you use an agent or not.

So, how do you find a real person to help with your insurance needs? Your Security Mutual Life insurance agent can help. Your Security Mutual Life insurance agent can augment or assemble your team and coordinate with your attorney and tax professional to review your situation and to determine the insurance plan that will best suit your needs and objectives.

[1] LIMRA. “Beyond the Basics: Why Human Advice Still Wins in Life Insurance.” Limra.com. https://www.limra.com/en/research/research-abstracts-public/2025/2025-insurance-barometer-study/beyond-the-basics-why-human-advice-still-wins-in-life-insurance-partial-infographic/ (accessed February 12, 2026).

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This podcast is brought to you by Security Mutual Life Insurance Company of New York, The Company That Cares®. The content provided is intended for educational and informational purposes only. Information is provided in good faith. However, the Company makes no representation or warranty of any kind regarding the accuracy, reliability, or completeness of the information.

The information presented is designed to provide general information regarding the subject matter covered. It is not to serve as legal, tax or other financial advice related to individual situations, because each individual’s legal, tax and financial situation is different. Specific advice needs to be tailored to your situation. Therefore, please consult with your own attorney, tax professional and/or other advisors regarding your specific situation.

To help reach your goals, you need a skilled professional by your side. Contact your local Security Mutual life insurance advisor today. As part of the planning process, he or she will coordinate with your other advisors as needed to help you achieve your financial goals and objectives. For more information, visit us at SMLNY.com/SMLPodcast. If you’ve enjoyed this podcast, tell your friends about it. And be sure to give us a five-star review. And check us out on LinkedIn, YouTube and Twitter. Thanks for listening, and we’ll talk to you next time.

Tax laws are complex and subject to change. The information presented is based on current interpretation of the laws. Neither Security Mutual nor its agents are permitted to provide tax or legal advice.

The applicability of any strategy discussed is dependent upon the particular facts and circumstances. Results may vary, and products and services discussed may not be appropriate for all situations. Each person’s needs, objectives and financial circumstances are different, and must be reviewed and analyzed independently. We encourage individuals to seek personalized advice from a qualified Security Mutual life insurance advisor regarding their personal needs, objectives, and financial circumstances. Insurance products are issued by Security Mutual Life Insurance Company of New York, Binghamton, New York. Product availability and features may vary by state.​

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