April 29, 202600:24:10

EP 04 - How High Performers Avoid Burnout Without Slowing Down Kim Morrison

In this episode of SuperLeaders, Nikki sits down with Kim Morrison, founder of Twenty8 Organic Skincare & Essential Oils, entrepreneur, former athlete, and longevity advocate, to explore how the definition of success evolves as leaders grow wiser, more discerning, and more intentional.


Drawing on decades of experience building consumer brands, mentoring leaders, and navigating both personal and commercial challenges, Kim shares why success is no longer measured purely by revenue or scale, but by health, energy, freedom, and meaningful impact. Together, they unpack what it means to lead sustainably in an age of rapid technological change, rising burnout, and increasing complexity.


The conversation moves from conscious leadership and ageing with strength, to the practical realities of adopting AI without losing ownership, discernment, or human connection. This is a candid and grounded discussion for leaders who want to build enduring businesses, without sacrificing wellbeing, values, or perspective.


In this episode:


- How the definition of success changes with age, experience, and perspective

- Why health, energy, and happiness are foundational leadership metrics

- Moving beyond hustle culture towards sustainable, high-performance leadership

- The rise of age-neutral and longevity-driven entrepreneurship

- Using AI as a leverage tool, without being bamboozled or outsourcing accountability

- Lessons learned from costly business investments and unmet ROI

- Why leaders must understand AI, even if they don't intend to master it

- The shift from vendor relationships to true strategic partnerships

- Creating an "imaginary board of directors" to guide decision-making

- Managing negativity, burnout, and cognitive overload in modern leadership


Chapters

00:21 Redefining Success: More Than Just the Numbers

01:16 The Super Leader Mindset and the Kiwi Spirit

03:22 Ageing with Grace: Wisdom Over Hustle

07:12 AI for Entrepreneurs: From Fear to Freedom

09:19 Avoiding the Money Pit: ROI in Digital Marketing

13:58 The Power of Implementation: Turning Ideas into Action

16:38 Fitness as a Business Asset: Investing in Your Vessel

18:32 Changing Your Algorithm: The Four S Reset

21:04 Turning Struggles into Learning Investments

23:44 Final Thoughts: Replacing Fear with Curiosity


Connect with Kim Morrison: Twenty8 Organic Skincare & Essential Oils

Connect with Nikki: www.nikkifogdenmoore.com

Subscribe: Spotify · Apple Podcasts · YouTube

No transcript available.