Strategic Communications, LLC

Recent Episodes

Importance of PR for MBAs

Posted August 24, 2015 • 00:02:53

PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table....

Knowing What’s Actually Newsworthy

Posted June 8, 2015 • 00:02:52

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PESO – The New Communications Currency

Posted May 4, 2015 • 00:03:30

The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO. Michael...

Empowering Your Workforce

Posted April 6, 2015 • 00:03:21

Organizations are often so focused on delivering their messages to external audiences, they step right over their employees. And the employees notice...

Your Spokesperson Isn’t Always Your CEO

Posted March 5, 2015 • 00:02:54

The CEO doesn’t always have to be your organization’s spokesperson. In fact, there are several scenarios in which that can hurt your organization. Whatever...