The Dental Marketer

Your biggest AI risk may not be adoption, it may be the tools your team is already using. In this episode, Michael brings on IT and security expert, Brian Kelly, to dig into a growing blind spot for dental practices: “shadow AI.” Even if practice owners are still deciding whether to bring AI into the business, team members may already be using tools like ChatGPT or Claude to rewrite patient emails, polish review responses, summarize notes, or clarify follow-up messages. The problem is that conv

When a potential patient asks, “How much do you charge for that?” your answer can either keep the door open or completely close it. In this Monday Marketing Move episode, we look at one of the most common front desk moments in dentistry: a potential patient finds your practice online, calls with a pricing question, and hears, “It depends, you’ll have to come in.” While that answer may be technically true, it often leaves callers feeling stuck, unsure, or dismissed before they have enough inform

The fastest way to lose six figures in your dental practice may be trusting the wrong report. In this episode, Michael talks with dental embezzlement investigator David Harris about how theft happens in dental offices, why it can go unnoticed for years, and what practice owners can do to protect themselves without becoming paranoid or accusatory. David breaks down the simple habits every dentist-owner should control personally, including comparing practice-management collections to actual bank

The right question can turn a routine appointment into a relationship-building moment. In this Monday Marketing Move, Dr. Kapil Kella shares why dental teams should take a closer look at the questions they ask patients, from hygiene visits to treatment presentations. The focus is simple: uncover the patient’s “why,” understand what matters most to them, and make sure those insights are captured in the notes so every future interaction feels personal, thoughtful, and connected. What You'll Lear

What if the growth your practice is chasing is already sitting in your charts, waiting for a better follow-up? In this episode, Dr. Kapil Kella challenges the idea that more new patient marketing is always the answer. Instead, he makes the case for stronger internal marketing: creating a patient experience so consistent, personal, and trust-building that patients move forward with treatment and refer others. The conversation centers on one of the biggest missed opportunities in dental offices t

A membership plan can grow your practice, but only if your data proves it’s the right move. In this fan-favorite rerun episode, Karen Galley from Patient News breaks down why dental membership plans can be one of the smartest ways to increase patient value, production, and loyalty, but only when they’re built around real practice data. She shares insights from Patient News’ direct mail experience and Practice Zebra analytics, including how membership-plan patients often generate higher annual v