The Dental Marketer

A membership plan can grow your practice, but only if your data proves it’s the right move. In this fan-favorite rerun episode, Karen Galley from Patient News breaks down why dental membership plans can be one of the smartest ways to increase patient value, production, and loyalty, but only when they’re built around real practice data. She shares insights from Patient News’ direct mail experience and Practice Zebra analytics, including how membership-plan patients often generate higher annual v

Your next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments. In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental practices. Instead of jumping straight into ads, social posts, or sponsorships, the conversation starts with diagnosis: understanding your local market, knowing who your real competitors are, evaluating you

If a patient asked AI for a dentist like you, would it send them your way or skip over you? In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and describe you accurately? You’ll hear why AI visibility is different from Google rankings, why simply “showing up” is not the same as being recommended, and how outdated or inconsistent information can cost

What if the brand that helped you grow is now holding your practice back? In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In

Your most powerful marketing move this week may already be on tomorrow morning’s schedule. In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day. Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending?

What if the strongest growth strategy in dentistry is knowing when NOT to treat? In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a con