The Dental Marketer

Your next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments. In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental practices. Instead of jumping straight into ads, social posts, or sponsorships, the conversation starts with diagnosis: understanding your local market, knowing who your real competitors are, evaluating you

If a patient asked AI for a dentist like you, would it send them your way or skip over you? In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and describe you accurately? You’ll hear why AI visibility is different from Google rankings, why simply “showing up” is not the same as being recommended, and how outdated or inconsistent information can cost

What if the brand that helped you grow is now holding your practice back? In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In

Your most powerful marketing move this week may already be on tomorrow morning’s schedule. In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day. Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending?

What if the strongest growth strategy in dentistry is knowing when NOT to treat? In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a con

The best referral strategy in dentistry may be the one patients feel before they ever talk about it. In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care, especially for people who come in with dental anxiety. Rather than relying only on online marketing, Dr. Spaulding explains how long-term team relationships, extra listening time, detailed patient notes, and ju