The Dental Marketer

The fastest way to lose six figures in your dental practice may be trusting the wrong report. In this episode, Michael talks with dental embezzlement investigator David Harris about how theft happens in dental offices, why it can go unnoticed for years, and what practice owners can do to protect themselves without becoming paranoid or accusatory. David breaks down the simple habits every dentist-owner should control personally, including comparing practice-management collections to actual bank

The right question can turn a routine appointment into a relationship-building moment. In this Monday Marketing Move, Dr. Kapil Kella shares why dental teams should take a closer look at the questions they ask patients, from hygiene visits to treatment presentations. The focus is simple: uncover the patient’s “why,” understand what matters most to them, and make sure those insights are captured in the notes so every future interaction feels personal, thoughtful, and connected. What You'll Lear

What if the growth your practice is chasing is already sitting in your charts, waiting for a better follow-up? In this episode, Dr. Kapil Kella challenges the idea that more new patient marketing is always the answer. Instead, he makes the case for stronger internal marketing: creating a patient experience so consistent, personal, and trust-building that patients move forward with treatment and refer others. The conversation centers on one of the biggest missed opportunities in dental offices t

A membership plan can grow your practice, but only if your data proves it’s the right move. In this fan-favorite rerun episode, Karen Galley from Patient News breaks down why dental membership plans can be one of the smartest ways to increase patient value, production, and loyalty, but only when they’re built around real practice data. She shares insights from Patient News’ direct mail experience and Practice Zebra analytics, including how membership-plan patients often generate higher annual v

Your next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments. In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental practices. Instead of jumping straight into ads, social posts, or sponsorships, the conversation starts with diagnosis: understanding your local market, knowing who your real competitors are, evaluating you

If a patient asked AI for a dentist like you, would it send them your way or skip over you? In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and describe you accurately? You’ll hear why AI visibility is different from Google rankings, why simply “showing up” is not the same as being recommended, and how outdated or inconsistent information can cost