Jan. 11, 2023
433: Lisa Simone Richards | How to Get You & Your Practice Featured on Local TV, News, or Publications!
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Guest: Lisa Simone Richards
Business Name: Lisa Simone Richards (Publicity for Doctors)
Check out Lisa's Media:
Instagram: @lisasimonerichards
Host: Michael Arias
Website: The Dental Marketer
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Join this podcast's Facebook Group: The Dental Marketer Society
My Key Takeaways:
- Lisa implements the ABC method, focusing on Awareness, Buzz, and Credibility.
- If your end goal is to get more patients in the door, local publicity might be better suited than national publicity!
- Video is ideal for relationship building. It allows the viewers to connect with you in a visual context!
- If you get hung up on titles or taglines for your content, observe the magazine titles the next time you're checking out at the grocery store.
- Mixing up your content into visual, written, and video, is a great way to cover all the bases.
- Getting on local TV might be easier than you think!