Episodes

129
Feb. 24, 2021

How to find your why in business

When we are running a business, it’s so easy to have all our attention on the day to day demands: looking after our clients or customers, making money, marketing and sales. But what can happen is that we can become consumed with the ‘what’ and the ‘how’ that we forget the very reason we are in business in the first place. That spark, idea or desire that caused us to say “I can do this better”or “there’s another way” and start our own business. In this episode we look at how to remember and refo...
128
Feb. 22, 2021

How to improve your value proposition with Tash Corbin

Does it feel as though you’re coming up against a brick wall - or blank faces - when trying to help your audience to understand how brilliant the things that you believe in and sell are? You know how powerful your products, services or programs are: if ONLY your audience would see too, right? Well, in this episode, we explore why your audience may not be understanding the value in what you have to offer, why that is, and three practical ways to help turn that around. My guest is Tash Corbin: ...
128
Feb. 22, 2021

How to improve your value proposition with Tash Corbin

Does it feel as though you’re coming up against a brick wall - or blank faces - when trying to help your audience to understand how brilliant the things that you believe in and sell are? You know how powerful your products, services or programs are: if ONLY your audience would see too, right? Well, in this episode, we explore why your audience may not be understanding the value in what you have to offer, why that is, and three practical ways to help turn that around. My guest is Tash Corbin: ...
127
Feb. 18, 2021

Screw the business 'shoulds'

Screw the business “SHOULDS”. No, seriously. Who actually came up with them in the first place?! Those things we think and feel like we “should” do (or be!) in business. I share the alternative way of doing business in this episode. CONNECT WITH ME: Register for my next live workshop: https://emilyosmond.com/free Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.f...
127
Feb. 18, 2021

Screw the business 'shoulds'

Screw the business “SHOULDS”. No, seriously. Who actually came up with them in the first place?! Those things we think and feel like we “should” do (or be!) in business. I share the alternative way of doing business in this episode. CONNECT WITH ME: Register for my next live workshop: https://emilyosmond.com/free Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.f...
126
Feb. 17, 2021

From services to online programs with Katrina Lumsden of Haven Interiors

How exactly does one add an online program to their business? What challenges can they face along the way? And what unexpected benefits can they experience when their program has launched? This is exactly what we are discussing in this episode with my client Katrina Lumsden of Haven Interiors. Since starting in the property styling industry in 2013 and moving into styling hundreds of people’s homes for them to live in, Katrina realised that she wanted to hone in on her true passion of coastal h...
126
Feb. 17, 2021

From services to online programs with Katrina Lumsden of Haven Interiors

How exactly does one add an online program to their business? What challenges can they face along the way? And what unexpected benefits can they experience when their program has launched? This is exactly what we are discussing in this episode with my client Katrina Lumsden of Haven Interiors. Since starting in the property styling industry in 2013 and moving into styling hundreds of people’s homes for them to live in, Katrina realised that she wanted to hone in on her true passion of coastal h...
125
Feb. 12, 2021

THIS is what growth feels like

What does it actually feel like when you are actively growing your business? When you are going to the next level? And kicking new goals? Amazing, easy, comfortable? Nope! In this episode I share what growth REALLY feels like - and the easiest way to know if you’re staying still or moving forward. CONNECT WITH ME: Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://ww...
125
Feb. 12, 2021

THIS is what growth feels like

What does it actually feel like when you are actively growing your business? When you are going to the next level? And kicking new goals? Amazing, easy, comfortable? Nope! In this episode I share what growth REALLY feels like - and the easiest way to know if you’re staying still or moving forward. CONNECT WITH ME: Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://ww...
124
Feb. 11, 2021

Owning your niche with Katherine Persoglia of Property Before Prada

My guest today is Katherine Persoglia: a mortgage-broking-numbers-nerd, expert in lending and hooked on teaching others — in particular, women — how to buy property and build wealth. And when I think of the term “Girl Boss” - Kath comes to mind. She is a force to be reckoned with: smart, determined and lifting up other women along the way. She grew up in the beautiful coastal town of Noosa Heads, Australia, where she worked from the first possible moment she could – 14 and nine months, and wen...
124
Feb. 11, 2021

Owning your niche with Katherine Persoglia of Property Before Prada

My guest today is Katherine Persoglia: a mortgage-broking-numbers-nerd, expert in lending and hooked on teaching others — in particular, women — how to buy property and build wealth. And when I think of the term “Girl Boss” - Kath comes to mind. She is a force to be reckoned with: smart, determined and lifting up other women along the way. She grew up in the beautiful coastal town of Noosa Heads, Australia, where she worked from the first possible moment she could – 14 and nine months, and wen...
123
Feb. 4, 2021

5 unexpected ways that Instagram can grow your business

There was a LOT I had to learn when I first started out on my own (Systems! Budgeting! BOUNDARIES!), but, thanks to my Master’s thesis on social media and in-house role in digital marketing, Instagram wasn’t one of them. From the very beginning, I knew it wasn’t just a place to be seen, but a tool to leverage— Which meant that while other business owners were chasing vanity metrics, like number of followers, or most likes on a selfie, I was busy using the platform to grow my business: Making ...
123
Feb. 4, 2021

5 unexpected ways that Instagram can grow your business

There was a LOT I had to learn when I first started out on my own (Systems! Budgeting! BOUNDARIES!), but, thanks to my Master’s thesis on social media and in-house role in digital marketing, Instagram wasn’t one of them. From the very beginning, I knew it wasn’t just a place to be seen, but a tool to leverage— Which meant that while other business owners were chasing vanity metrics, like number of followers, or most likes on a selfie, I was busy using the platform to grow my business: Making ...
122
Feb. 1, 2021

Courtney Mangan on productivity and taking action

Courtney Mangan is the owner of multiple successful businesses: PR agency Spin&CO, the podcasting network The Spin Studio Network and more recently, she launched her own stationary company Courtney Mangan Co., along with her podcast called She Was the Fire. But if that wasn’t all, Courtney is also undergoing cancer treatment after her world was flipped upside down when she was told at 30 years old that she had skin cancer. She is known as being a queen of productivity and in this episode she s...
122
Feb. 1, 2021

Courtney Mangan on productivity and taking action

Courtney Mangan is the owner of multiple successful businesses: PR agency Spin&CO, the podcasting network The Spin Studio Network and more recently, she launched her own stationary company Courtney Mangan Co., along with her podcast called She Was the Fire. But if that wasn’t all, Courtney is also undergoing cancer treatment after her world was flipped upside down when she was told at 30 years old that she had skin cancer. She is known as being a queen of productivity and in this episode she s...
121
Jan. 27, 2021

Instagram Q&A: Answering your burning questions

For today’s episode, I went live on my Instagram and opened up to any and all questions about leveraging Instagram in 2021. We discussed where Instagram fits into the different social media platforms, how much to spend on Facebook and Instagram ads, how to know what to post, lack of time - and what to do about it - and more. CONNECT WITH ME: Register for the LIVE Instagram Strategy webinar on 9th February Instagram @emilyosmond Facebook: /emilyclareosmond Website: emilyosmond.com
121
Jan. 27, 2021

Instagram Q&A: Answering your burning questions

For today’s episode, I went live on my Instagram and opened up to any and all questions about leveraging Instagram in 2021. We discussed where Instagram fits into the different social media platforms, how much to spend on Facebook and Instagram ads, how to know what to post, lack of time - and what to do about it - and more. CONNECT WITH ME: Register for the LIVE Instagram Strategy webinar on 9th February Instagram @emilyosmond Facebook: /emilyclareosmond Website: emilyosmond.com
120
Jan. 25, 2021

How inclusivity can grow your business with Louise O’Reilly

Today’s guest on the show is someone who I have recently connected with and started learning as much as I possibly can from: Louise O’Reilly. With her unique self-expression, heart-centered rebelliousness, and clarity of her thought-provoking vision of what the world could be enjoying, it’s no wonder that Louise is a coach, consultant, blogger, speaker, and an online course creator. Louise is a Warrwa-Noongar woman who focuses on cultural inclusion, diversity and anti-racism work for people who...
120
Jan. 25, 2021

How inclusivity can grow your business with Louise O’Reilly

Today’s guest on the show is someone who I have recently connected with and started learning as much as I possibly can from: Louise O’Reilly. With her unique self-expression, heart-centered rebelliousness, and clarity of her thought-provoking vision of what the world could be enjoying, it’s no wonder that Louise is a coach, consultant, blogger, speaker, and an online course creator. Louise is a Warrwa-Noongar woman who focuses on cultural inclusion, diversity and anti-racism work for people who...
119
Jan. 20, 2021

My Instagram Strategy for 2021

Come behind the scenes with me as I share where I’m doubling down on Instagram for my strategy this year ahead. You know that I’m a big believer in doing MORE of what works… rather than trying to add in more things. Instagram is one of the CORE drivers for me in terms of building brand awareness, cultivating trust and connection with my audience, and welcoming more clients into my business. So how exactly do I plan to use Instagram this year - and what do I recommend for you? Tune in to find ...
119
Jan. 20, 2021

My Instagram Strategy for 2021

Come behind the scenes with me as I share where I’m doubling down on Instagram for my strategy this year ahead. You know that I’m a big believer in doing MORE of what works… rather than trying to add in more things. Instagram is one of the CORE drivers for me in terms of building brand awareness, cultivating trust and connection with my audience, and welcoming more clients into my business. So how exactly do I plan to use Instagram this year - and what do I recommend for you? Tune in to find ...
118
Jan. 18, 2021

Kimmy Hogan on building a thriving business as an artist

Today’s guest on the show is… drum roll please… Kimmy Hogan! If you haven’t heard her name before, you have probably seen her artwork, which graces magazine pages, is available in many of Australia’s leading boutique homewares stores, and of course on Instagram. Kimmy Hogan is a professional graphic designer turned digital fine artist based in Geelong, Victoria, Australia. She has always had an unrelenting love of art and interior design so she took the leap from the commercial industry and nev...
118
Jan. 18, 2021

Kimmy Hogan on building a thriving business as an artist

Today’s guest on the show is… drum roll please… Kimmy Hogan! If you haven’t heard her name before, you have probably seen her artwork, which graces magazine pages, is available in many of Australia’s leading boutique homewares stores, and of course on Instagram. Kimmy Hogan is a professional graphic designer turned digital fine artist based in Geelong, Victoria, Australia. She has always had an unrelenting love of art and interior design so she took the leap from the commercial industry and nev...
117
Jan. 13, 2021

My Business Plan for 2021 and How to Create Yours

Welcome to this episode where I share my process for planning out the year, along with my word for the year (and why I changed it!), key projects I am focusing on and how I came up with them. This is a perfect follow up episode from Episode 116 My 2020 Year in Review so make sure you go back and listen to it too. Register for my LIVE workshop on 9th February: How to create a marketing system to grow your business the EASIER way in 2021 CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyc...