Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

506: Everyday practical innovation – with Jerry Fix and Terry Carroll

Posted September 16, 2024 • 00:39:51

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation...

505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Posted September 9, 2024 • 00:49:29

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal...

504: Market Research for Product Innovation – with Chip Chomyn

Posted September 2, 2024 • 00:46:15

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is...

503: AI is coming for your culture and product team – how to get ready – with Tiffany Prince

Posted August 26, 2024 • 00:39:14

The future of culture and teams in the age of AI – for product managers Watch on YouTube...

502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman

Posted August 19, 2024 • 00:40:23

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created...