Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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TEI 006: Studies In Organizational and Open Innovation - with Researcher and Professor Karla Phlypo

Posted February 9, 201500:37:27

Karla Phlypo is an avid dreamer, builder, artist, and scholar. She holds a Ph.D. combining research in social innovation, knowledge management, and...

TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Development - with CEO George Farkas

Posted February 2, 201500:29:05

George Farkas is CEO of an electronics engineering service company in the Pacific Northwest called Tsuga Engineering. His company creates portable power...

TEI 003: Innovation Lessons-Learned Creating StudioPress-Test Feasibility, Identify Trends, and More - with Copyblogger Product Officer Brian Gardner

Posted January 19, 201500:30:19

Brian Gardner is the founder of StudioPress, creator of the Genesis Framework and Themes for WordPress, and Chief Product Officer at Copyblogger, the...

TEI 002: The Product Manager’s Two Most Powerful Questions: Ask “What Else” and “Why” for Understanding Users - with Industrial Designer Darshan Rane

Posted January 12, 201500:33:39

Welcome to my first “Everyday Innovator†discussion with a product development professional. For my inaugural interview, I had the pleasure...