Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Posted November 6, 2023 • 00:31:38

How product managers can use AI to get more actionable insights from qualitative data Today we are talking...

461: Customer use cases to guide product design – with Lilac Muller, PhD

Posted October 30, 2023 • 00:34:26

Tips for creating customer use cases – for product managers Today we are talking about how to create...

Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle

Posted October 23, 2023 • 00:38:29

How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual...

459: CX Design for products customers love – with Debbie Levitt

Posted October 16, 2023 • 00:36:32

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to...

458: Selecting, planning, and prototyping product features – with Matt Genovese

Posted October 9, 2023 • 00:37:40

Product feature validation and iteration – for product managers Today we are talking about tips for selecting, planning,...