Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move
Steps for creating world-changing products
Today we are talking about radical product thinking, which is a mindset and process for innovating smarter.
Our...
How product managers can use the Modified Agile for Hardware Development Framework
Today we are talking about using a modified version of Scrum for...
Innovation accounting for teams, managers, and strategy – for product managers
Today we are talking about measuring innovation effectiveness in organizations....
How product managers can better understand consumer decisions
Today we are revisiting one of the best tools for product managers, Jobs-to-be-Done (JTBD).
Our...
How product managers can focus on creating great products for their customers
Today we are talking about the product-led organization. We have seen...