Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

339: Overcome the challenges innovation leaders have – with Scott Kirsner

Posted June 14, 2021 • 00:35:23

How product managers can succeed in innovation leadership Welcome to the Product Mastery Now podcast. You may know it as The Everyday Innovator™,...

TEI 338: Better OKRs, with the person who wrote the original OKR book – with Christina Wodtke

Posted June 7, 2021 • 00:42:44

A tool to help product managers accomplish more Product improvements and product innovation too frequently suffer from accomplishing less than we want....

TEI 337: An expanded perspective on UX to make better products – with Mark Baldino

Posted May 31, 2021 • 00:33:14

How to align your organization and product management team with the voice of your customer In this discussion we address what it means to properly incorporate...

TEI 336: Pricing software products right – with Ajit Ghuman

Posted May 24, 2021 • 00:33:03

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid...

TEI 335: JTBD tips from a veteran practitioner – with Bob Moesta

Posted May 17, 2021 • 00:41:20

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob...