Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move
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Recent Episodes
TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell
You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography....
TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell
You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography....
TEI 253: How product managers can influence quickly – with Bridget McMullan
Understand motivation, customize communication, and build trust to be an effective product manager. During each podcast episode, I always share that...
TEI 253: How product managers can influence quickly – with Bridget McMullan
Understand motivation, customize communication, and build trust to be an effective product manager. During each podcast episode, I always share that...
TEI 252: Data does not speak for itself; It needs a story – with Nancy Duarte
How product managers make better use of data to tell a story and gain support. I bet you use data to support your suggestions. But guess what–you...
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