Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

551: Make innovation work using ISO 56001 – with Magnus Karlsson, PhD

Posted July 28, 2025 • 00:38:38

Why product managers need a systematic framework to de-risk innovation Watch on YouTube

TLDR

This episode dives deep into the new ISO 56001...

550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix

Posted July 21, 2025 • 00:43:19

How product managers can master go-to-market strategies Watch on YouTube

TLDR

Most product launches fail not because the product is flawed,...

549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst

Posted July 14, 2025 • 00:42:01

A product management methodology that guarantees market success Watch on YouTube

TLDR

This episode is a deep dive into practical product innovation...

548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD

Posted July 7, 2025 • 00:33:55

How Snap-On puts customers at the center of product management Watch on YouTube

TLDR

In this episode, Ben Brenton, Chief Innovation Officer...

547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich

Posted June 30, 2025 • 00:40:27

Vertical and horizontal alignment in product management Watch on YouTube

TLDR

In this episode of Product Mastery Now, I’m interviewing Mark...