Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move

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Recent Episodes

TEI 224: Integrating Scrum into other processes including Stage-Gate – with Mike Cohn

Posted April 8, 201900:37:12

Commit to the process and work through challenges to achieve product success. Many of the companies I have worked with this year want to make their...

TEI 223: Applying JTBD to make products customers love – with Brian Rhea

Posted April 1, 201900:34:37

Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of...

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter

Posted March 25, 201900:37:25

Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events,...