Episodes

The Making Of Evelina Smiles | Front Desk, Floors, and Soft Opening Strategy with Dr. Rich Constantine In this episode Ashley catches up with Dr. Rich Constantine after a few weeks away and gets a full update on everything happening at Evelina Smiles. From hiring the front office team to finally solving the herringbone flooring saga, to insurance decisions and the philosophy that is shaping how Rich is building his team this time around, this episode is packed with real, in the moment startup...

Technology, Equipment, and the Nuts and Bolts of Building Evelina Smiles In this episode Ashley sits down with Dr. Rich Constantine for a deep dive into every system, tool, and piece of equipment going into Evelina Smiles before the doors open. The decisions nobody tells you about until you are already making them. What You'll Hear in This Episode: 05:00 – Practice Management Software Cloud-based vs server-based and why Rich made the choice he did. What to look for in a startup package. Why t...

Branding, Culture, and the Vision Behind Evelina Smiles In this episode Ashley sits down with Dr. Rich Constantine to go behind the brand. From the story behind the name to the team he is building from scratch, this one is equal parts heart and strategy. What You'll Hear in This Episode: 05:00 – Where the Name Comes From Evelina is named after his grandmother Evelyn. Why he chose a name with meaning that is not tied to him personally. And the little coffee corner called Cup of Jane, honoring ...

Location, Demographics, and Financing Your Dream Build In this episode Ashley sits down with Dr. Rich Constantine for a deep dive into the decisions that happen long before a single wall goes up. Real numbers, real mistakes, and real talk for anyone thinking about a ground up build. What You'll Hear in This Episode: 05:00 – Location and Site Selection How Rich found his first lot on a downtown walk. How his non-compete shaped the search for lot number two. What to look for in a real estate pa...

This episode serves as the ultimate "Intro" to a brand-new chapter of The Making Of. We aren't just talking about a new office; we’re documenting the evolution of Dr. Rich Constantine as he embarks on his most intentional project yet: Evelina Smiles. Rich pulls back the curtain on his entire career arc—a journey that has seen him go from a high-level Associate to launching his first successful Startup, navigating the complexities of Selling that practice, and now, returning to the arena to bu...