Episodes

Getting the customer is perceived as being the hardest part in business, and while it is pretty difficult sometimes, keeping them delighted is crucial. We don’t want to lie about statistics here, but it is roughly 2-3x harder (if not more) to go find a new one than it is to keep your current. 1. It’s all in the follow-up experience. 2. When someone becomes a client you have to nurture a relationship. After their purchase, follow up with questions about feedback and hear about their experience ...

This podcast is mainly for us, but we felt like it would be super helpful for other agency owners or business owners who have gone through what we have or are heading that way. We have tried a lot of things, some worked, some didn’t, but you’ll hear about it all here. What worked: - Hiring VAs - Continuing education - Hiring business coaches - Our environment What didn’t work: - Outsourcing SOPs - Prioritizing everything - Content creation What do we think ‘will’ work: - Website - Fa...

This podcast is mainly for us, but we felt like it would be super helpful for other agency owners or business owners who have gone through what we have or are heading that way. We have tried a lot of things, some worked, some didn’t, but you’ll hear about it all here. What worked: - Hiring VAs - Continuing education - Hiring business coaches - Our environment What didn’t work: - Outsourcing SOPs - Prioritizing everything - Content creation What do we think ‘will’ work: - Website - Fa...

This podcast is mainly for us, but we felt like it would be super helpful for other agency owners or business owners who have gone through what we have or are heading that way. We have tried a lot of things, some worked, some didn’t, but you’ll hear about it all here. What worked: - Hiring VAs - Continuing education - Hiring business coaches - Our environment What didn’t work: - Outsourcing SOPs - Prioritizing everything - Content creation What do we think ‘will’ work: - Website - Fa...

There are two main ways to increase revenue from ecommerce. One is to grow your audience. The other option is to maximize conversions. Facebook is ideal for both. In this episode we’ll cover both of these ways along with different strategies you can use right now. 1. Video Ads When you’re starting out, the first thing you want to do is figure out your minimum viable funnel, which in short, means the least amount of steps to get a sale. A great way to get eyeballs on your product cheaply is with...

There are two main ways to increase revenue from ecommerce. One is to grow your audience. The other option is to maximize conversions. Facebook is ideal for both. In this episode we’ll cover both of these ways along with different strategies you can use right now. 1. Video Ads When you’re starting out, the first thing you want to do is figure out your minimum viable funnel, which in short, means the least amount of steps to get a sale. A great way to get eyeballs on your product cheaply is with...

There are two main ways to increase revenue from ecommerce. One is to grow your audience. The other option is to maximize conversions. Facebook is ideal for both. In this episode we’ll cover both of these ways along with different strategies you can use right now. 1. Video Ads When you’re starting out, the first thing you want to do is figure out your minimum viable funnel, which in short, means the least amount of steps to get a sale. A great way to get eyeballs on your product cheaply is with...

Whether you are a new restaurant or a seasoned veteran in the space, one thing is for certain, you have to market. 10 years ago businesses could get by on sponsoring the local sports team, putting out some flyers, and having friends tell their friends. As the world gets busier and more crowded, competition rises. Which means there are more places to grab food, so having a clear and strategic plan to beat the competition. In today’s episode we are going to break down 5 Awesome Facebook Marketing...

Whether you are a new restaurant or a seasoned veteran in the space, one thing is for certain, you have to market. 10 years ago businesses could get by on sponsoring the local sports team, putting out some flyers, and having friends tell their friends. As the world gets busier and more crowded, competition rises. Which means there are more places to grab food, so having a clear and strategic plan to beat the competition. In today’s episode we are going to break down 5 Awesome Facebook Marketing...

Whether you are a new restaurant or a seasoned veteran in the space, one thing is for certain, you have to market. 10 years ago businesses could get by on sponsoring the local sports team, putting out some flyers, and having friends tell their friends. As the world gets busier and more crowded, competition rises. Which means there are more places to grab food, so having a clear and strategic plan to beat the competition. In today’s episode we are going to break down 5 Awesome Facebook Marketing...

The inner workings of a successful, family owned business featuring Personalized Touch Behind the curtain of a true successful family owned business featuring Personalized Touch Successful dynamics of a family owned business Personalized Touch - Hellene Barillas About them: We are the proud owners of Personalized Touch. We are a local home based screen printing and promotional product company. Our main focus is to help people with their orders no matter the size. We are so happy to help th...

The inner workings of a successful, family owned business featuring Personalized Touch Behind the curtain of a true successful family owned business featuring Personalized Touch Successful dynamics of a family owned business Personalized Touch - Hellene Barillas About them: We are the proud owners of Personalized Touch. We are a local home based screen printing and promotional product company. Our main focus is to help people with their orders no matter the size. We are so happy to help th...

The inner workings of a successful, family owned business featuring Personalized Touch Behind the curtain of a true successful family owned business featuring Personalized Touch Successful dynamics of a family owned business Personalized Touch - Hellene Barillas About them: We are the proud owners of Personalized Touch. We are a local home based screen printing and promotional product company. Our main focus is to help people with their orders no matter the size. We are so happy to help th...

TikTok has blown up over the past few years and recently businesses are taking a look too. Whether you’re a veteran or thinking about downloading the app, in today’s podcast we are going to cover everything you need to know about TikTok and how you can leverage it for your business. What is TikTok? First off, it used to be Music.ly, if that still doesn’t tell you anything. Thing about Instagram stories + Vine had a baby. It’s short form videos for fun and entertainment, think karaoke and shor...

TikTok has blown up over the past few years and recently businesses are taking a look too. Whether you’re a veteran or thinking about downloading the app, in today’s podcast we are going to cover everything you need to know about TikTok and how you can leverage it for your business. What is TikTok? First off, it used to be Music.ly, if that still doesn’t tell you anything. Thing about Instagram stories + Vine had a baby. It’s short form videos for fun and entertainment, think karaoke and shor...

TikTok has blown up over the past few years and recently businesses are taking a look too. Whether you’re a veteran or thinking about downloading the app, in today’s podcast we are going to cover everything you need to know about TikTok and how you can leverage it for your business. What is TikTok? First off, it used to be Music.ly, if that still doesn’t tell you anything. Thing about Instagram stories + Vine had a baby. It’s short form videos for fun and entertainment, think karaoke and shor...

What Makes A Good Website? That’s a loaded question, right? Unfortunately, the answer isn’t one-size-fits-all either. Regardless of your industry, here are some tips on making your website good. 1. Your website satisfies user intent and has a clear goal: ‘Build it and they will come’ is dead. The core of a good website is knowing who your audience is and why they’re coming to your site. What do they need? Are they looking to make a purchase? How did they land on your site? Lay out your website...

What Makes A Good Website? That’s a loaded question, right? Unfortunately, the answer isn’t one-size-fits-all either. Regardless of your industry, here are some tips on making your website good. 1. Your website satisfies user intent and has a clear goal: ‘Build it and they will come’ is dead. The core of a good website is knowing who your audience is and why they’re coming to your site. What do they need? Are they looking to make a purchase? How did they land on your site? Lay out your website...

What Makes A Good Website? That’s a loaded question, right? Unfortunately, the answer isn’t one-size-fits-all either. Regardless of your industry, here are some tips on making your website good. 1. Your website satisfies user intent and has a clear goal: ‘Build it and they will come’ is dead. The core of a good website is knowing who your audience is and why they’re coming to your site. What do they need? Are they looking to make a purchase? How did they land on your site? Lay out your website...

How many times do you check your phone per day? If you’re like most, its right around 85 times!! Heres another astonishing stat: 80% of millenials check their phone as soon as they wake up! SMS open rates hover at 82%. Here are 5 advantages to consider using SMS in your marketing: Trackable - Just like emails, there are plenty of tools that track who opened your text message, what they clicked and who ignored it. These metrics can help you manage your campaign. Interactive content - Text mes...

How many times do you check your phone per day? If you’re like most, its right around 85 times!! Heres another astonishing stat: 80% of millenials check their phone as soon as they wake up! SMS open rates hover at 82%. Here are 5 advantages to consider using SMS in your marketing: Trackable - Just like emails, there are plenty of tools that track who opened your text message, what they clicked and who ignored it. These metrics can help you manage your campaign. Interactive content - Text mes...

How many times do you check your phone per day? If you’re like most, its right around 85 times!! Heres another astonishing stat: 80% of millenials check their phone as soon as they wake up! SMS open rates hover at 82%. Here are 5 advantages to consider using SMS in your marketing: Trackable - Just like emails, there are plenty of tools that track who opened your text message, what they clicked and who ignored it. These metrics can help you manage your campaign. Interactive content - Text mes...

ROAS - Return on Ad Spend Yeah, a 17.8x Return on investment for the business! This is the mantra that businesses are advocating for.. “What is my return?” It’s not everyday that Facebook allows you to be a case study on their website… or like ever. Jace is our guest today and he is an online advertising expert practicing his craft since he was 15 years old. He and his client, Beddy’s, took a Memorial Day sale to the next level when they launched their messenger campaign. Jace is sharing wi...

ROAS - Return on Ad Spend Yeah, a 17.8x Return on investment for the business! This is the mantra that businesses are advocating for.. “What is my return?” It’s not everyday that Facebook allows you to be a case study on their website… or like ever. Jace is our guest today and he is an online advertising expert practicing his craft since he was 15 years old. He and his client, Beddy’s, took a Memorial Day sale to the next level when they launched their messenger campaign. Jace is sharing wi...