The M Word - Marketing, Meaning + What Matters

When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and s

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Episode 69: Embracing AI in Business Without Losing Your Human Touch with Chris Singel

Posted June 12, 202500:29:05

What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel,...

Episode 68: Reinvention, Real Talk & PR Truths with Marjie Hadad

Posted May 22, 202500:30:03

Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re...

Episode 67: Is Direct Mail Dead? Travis Lee Says No

Posted May 8, 202500:34:28

Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel...

Episode 66: The Power of a Name with James L. Bond

Posted April 24, 202500:33:22

What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?

On today’s episode of The M Word,...

Episode 65: Dr. Rob Yonover on Innovating for Impact

Posted April 10, 202500:35:57

You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer,...