When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and s
What if AI could revolutionize your business and destroy it all at the same time? In this episode of The M Word, Jennifer sits down with Chris Singel,...
Most people think PR is spin. Marjie Hadad says it’s a survival skill. If you’re not using PR principles to lead your business and life, you’re...
Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel...
What hidden power lies in a name? Can a simple name change really shape a product’s success in the market?
On today’s episode of The M Word,...
You’re lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue® Streamer,...