Building a Real Estate Business That Lasts | Tara Horton

In this episode of The Nova Show: Real Estate Records, BreeAnn Motta sits down with Tara Horton, a real estate professional with more than 17 years of experience and a background in marketing. Tara shares what it takes to build a lasting business, from staying consistent and protecting your calendar to adapting your marketing as the industry changes. She also discusses the importance of showing up authentically on social media, helping buyers and sellers navigate today's market, and setting boundaries so your business doesn't take over your life. Whether you're a new agent finding your footing or an experienced professional looking to grow sustainably, Tara's perspective is a reminder that success takes time—and that you don't have to do it all at once. Tune in to The Nova Show: Real Estate Records for an honest conversation about growth, relationships, and building a real estate career that works for you.