Episodes

In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what happens when kings move too slowly or make too many mistakes. Google’s new AI Overview feature in search might be one of the bigger missteps the king has taken. It’s also not their first (I’m looking at you, Gemini Launch earlier this year). These new AI products highlight a big problem for Google. And they might be an even bigger problem for you...

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and that we have to keep running… or face the consequences. There is a way to ensure you can outrun the bear though. And that’s by continuing to learn. The question is, what are the best ways to improve your learning? How can you keep up with the amount of information necessary to learn, stay informed, and continue...

AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent days, they’re making those tools available to most people for free, right now. As such, an increasing number of customers are using AI every single day. What’s even better is that most savvy marketers aren’t spending their time thinking about the artificial intelligence; they’re thinking about their customers. That’s what you...

Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google, Facebook, and Microsoft tell Wall Street. And, despite no significant announcements, that’s just as true this quarter as any other. So, what did we learn from Big Tech’s earnings calls this quarter? Why is it remarkable that their messages were not so remarkable? What did that tell us about the state of digital right now? And...

Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial intelligence. What is the future of email marketing? How can marketing professionals use AI and email marketing to improve their connections with customers? And, more importantly, how can you get your customers to open, click, and buy when an AI minds their inbox? That’s why this episode of the Think...

With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond just the latest headlines to see the deeper trends shaping our customers’ behaviors — and the responses to those trends from our competitors and from Big Tech. For instance, I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. And I’ve been much more bull...